“I think hair is so versatile, especially Black hair, can be so versatile. … I love to play with colors, with textures, I love curls, I love it all,” Coco Gauff said in her pre-tournament press conference at the Indian Wells Tennis Garden this year. That joy for curls and coils translated into a big partnership last year when Gauff joined hands with natural hair-care brand Carol’s Daughter as an ambassador. And it wasn’t just a business deal. She was already a fan of the products. Since then, the collab has made waves both on and off the court. Before her season debut at the United Cup, Gauff rocked three different hairstyles from the same braids at the Oscars Vanity Party. And their latest campaign even has her mother going gaga!

This partnership isn’t just about looking good. It’s also about something deeper. After sealing the multi-year deal, Gauff said, “I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.” That mission started back in 1993 when Carol’s Daughter was founded. Since then, big names like Will Smith, Oprah Winfrey, Jada Pinkett Smith, and Jay-Z have backed the brand. With that kind of support, it grew into a leader in natural hair and skin care. Gauff said she was proud to be part of a brand that shares her values.

Just a few hours ago, Carol’s Daughter posted a new video on Instagram. The caption read, “You want hair like @cocogauff? Let your curls spring back stronger after every wash with our NEW Goddess Strength Curl Restoration Bonding Treatment.” Gauff didn’t just smile for the camera.

The American tennis icon shared her thoughts and said, “What’s my favorite thing about my hair? The versatility. I can beat it, twist it, straighten it, I can serve any look.” She also gave a shout-out to the new product. “Every time, after every style. The only way to make my hair spring back stronger. Not just strong, strong like me. Goddess Strong,” she added.

Even Gauff’s mom is hooked. Candi shared the video on her Instagram Story, adding red hearts to show her love.

Candi was once a track star herself. She competed as a heptathlete for Florida State University. But when it came to Coco, she put her own dreams on pause to support her daughter. She even quit her job to homeschool her. Through it all, she has always been Coco’s rock and biggest fan. And the mother-daughter love keeps growing.

On March 13, Coco turned 21. A big milestone. Candi marked the day with a touching post on Instagram. The post was filled with photos—snaps from tournaments and moments off the court. She wrote, “You made me a mom!! One of the biggest blessings and honor a woman can have. Twenty-one years ago, my life changed and Corey and I started our family. From the time you were born, I knew you were destined for greatness! Gifted, talented, and beautiful! A great big sister, a wonderful daughter, and a global change maker. I love you! Happy birthday!”

And now, when Coco Gauff is stepping into the world of business, her mother is cheering her on the sidelines.

Coco Gauff gets mom’s blessing as she embarks on a new venture

Coco Gauff is moving on from her longtime agency, Team8, which is owned by none other than Roger Federer. This move is big. Gauff says she wants “to take greater ownership” of her career—on and off the court. The 21-year-old is now launching her own agency, Coco Gauff Enterprises.

The former US Open champ shared the news on social media. “This is just the beginning of an exciting new era for me, and there is much more to come, which I’ll be excited to share in due time,” she wrote. “From the moment I first picked up a tennis racket, I’ve always believed my purpose extended far beyond the court. As always, tennis will continue to be my main priority!” She wants to do more as she stated, “Make an impact — not just in tennis, but in business, philanthropy, and beyond.”

Her mom Candi once again showed her full support in the comments. “May God continue to order your steps and protect you! Amen,” she wrote.

So whether it’s hair campaigns or bold new business ventures, Coco Gauff is ready. And her mom? She’s right there with her, cheering her on!