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USA Today via Reuters

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USA Today via Reuters

If pregame outfits could talk, this one shouted from the rooftops. At the 2025 WNBA All-Star Game, players traded their usual tunnel fits for bold black warm-up tees that read: “Pay Us What You Owe Us.” It wasn’t subtle. It wasn’t stylish. It was strategic. And no, this wasn’t a mid-season marketing stunt. It was a powerful, unified warning shot fired straight at the WNBA’s boardroom.

The All-Star Game may be featuring Caitlin Clark’s replacement and Napheesa Collier potentially leading Team Collier to a tightly contested win, but the real headline? That was written in five short words across every player’s chest. The WNBA and its Players Association (WNBPA) are knee-deep in tense collective bargaining agreement (CBA) negotiations. With the current deal on its last legs and a crucial October deadline looming, players are signaling that they’re done playing nice, and rightly so.

And it wasn’t just the veterans making noise. Angel Reese, rocking her sophomore status, said she showed up to the meetings with ears wide open and her eyes sharper than ever. “I was really eager to know and understand what was going on… We won’t stop until we get what we want,” she told reporters. Reese might be new to the league, but she clearly isn’t afraid to get loud about her value. Because that value is, quite literally, the crux of the issue.

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Under the current CBA, WNBA players only see 25% of revenue sharing, and only if the league hits a cumulative revenue target. Salaries? The rookie scale begins around $72,000. Supermax? That’s just about $216,000, and only one player per team can qualify for that elite payday. Add in an offseason marketing clause that eats into their rest time and restrictive salary caps, and you can start to understand why frustration is boiling over. And it only gets more chaotic from here.

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WNBPA president Nneka Ogwumike insisted players aren’t threatening. They’re organizing. “We want to get a good deal done,” she said, highlighting the unusually high player turnout in recent negotiation meetings. Now that kind of participation sends an obvious message that the league has changed. The stars have changed. The business has changed. Now, the pay has to change too. And ironically so, the WNBA league has never looked shinier on paper.

Revenue’s rising, ratings are setting records, franchises are expanding, and ticket prices are finally climbing like they belong in 2025. And yet, somehow, the people responsible for all this growth are the ones being told, “Not yet.” It’s like throwing a victory parade and asking the players to carpool on their own dime. And with expansion teams in Toronto and Portland and a new $2.2 billion media rights deal kicking in next season and an expansion of 18 teams by 2030, there’s never been more money in women’s basketball. So where’s the trickle-down?

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Are WNBA players justified in demanding better pay, or is the league's stance reasonable?

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The WNBA All-Star stage becomes ground zero for a bigger fight

The union argues that the current system is unsustainable. And not just because the paychecks don’t reflect the supposed needed revenue. According to Terri Carmichael Jackson, executive director of the WNBPA, the very structure of the CBA prevents young stars from building long-term careers without burnout.

With restricted earning capacity and rising demands, even standout players like Napheesa Collier, Caitlin Clark and Angel Reese may eventually seek more flexible and financially rewarding options elsewhere. And maybe, these people should know better to mess with Reese at this point, with Shaquille O’Neal clearly in her corner.

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USA Today via Reuters

Meanwhile, the league’s leadership insists things are progressing, just slowly. WNBA Commissioner Cathy Engelbert called the recent meetings “constructive dialogue,” while hinting that both sides remain in “listening mode.” But behind the polished PR, a ticking clock remains. If no deal is struck by the end of October, a 2026 work stoppage becomes a very real possibility. That’s something that has never happened since the league started in 1997. And that timing couldn’t be worse.

A lockout would send shockwaves through every aspect of league operations, jeopardizing the momentum that players, fans, and sponsors have worked tirelessly to build. And that’s exactly why the shirts mattered. In just five words, players turned a fun, celebratory All-Star weekend into a league-wide referendum on fairness. They wore those shirts in unison. They wore them while smiling. And they wore them while putting on a show that made it impossible to argue against their worth.

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The WNBA All-Star game is brilliant, no doubt. But the message? Even more powerful. So what’s next? More meetings. More negotiating. Maybe even more uncomfortable but necessary conversations behind closed doors. But what is certain for now is that the WNBA All-Star Game wasn’t just a mid-season break. It was a battleground. And the players? They just got the last word… at least for now.

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Are WNBA players justified in demanding better pay, or is the league's stance reasonable?

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