Global sports media company FloSports, which operates FloTrack, a prominent track and field platform, secured exclusive broadcasting rights for the Diamond League recently. This action has sparked widespread outrage among track enthusiasts worldwide, igniting debates over accessibility, inclusivity, and the future of the sport’s viewership.
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Starting in 2025, Flotrack will be the official broadcast partner of Diamond League. Many contend that limiting coverage to a single provider could alienate a significant portion of the fan base, particularly those who rely on free-to-air or widely accessible channels to follow their favorite events.
FloSports, which has signed a multi-year media rights agreement with the Wanda Diamond League, gives access to many of the world’s top Track and Field events. The Crown Jewel of the agreement is the Diamond League, which hosts 15 of the best athletics meetings in the world, with the men and women competing in 16 of the sports’s primary disciplines.
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Petr Stastny, CEO of Wanda Diamond League, said, “This partnership represents our shared commitment to elevating the profile of track and field, providing fans with unparalleled access to our premier series of events. As we continue to celebrate athletic excellence on the global stage, we look forward to inspiring new generations of athletes and fans through this dynamic collaboration.”
This major announcement was made by CITIUS MAG on his X handle stating, “The Diamond League, which is currently televised on NBC’s networks and streamed on Peacock ($5.99/month or $59.99/year), will move to Flotrack ($29.99/month or $149.99/year) starting in 2025. The Prefontaine Classic is not included in the package.”
The Diamond League, which is currently televised on NBC’s networks and streamed on Peacock ($5.99/month or $59.99/year), will move to Flotrack ($29.99/month or $149.99/year) starting in 2025.
The Prefontaine Classic is not included in the package. pic.twitter.com/cAIXbHCn4V
— CITIUS MAG (@CitiusMag) April 10, 2024
With its recent acquisitions of TFRRS and MileSplit, FloSports emerges as the ultimate destination for comprehensive track and field coverage, offering fans unparalleled access to NCAA rankings, statistics, and high school competitions nationwide. Fans erupted in response to this announcement, expressing concern over FloSports’ consolidation of track and field coverage.
Diamond League discontent: Fans rally against FloTrack’s broadcast contract
This post let the audience rage when Owen M reposted it on X handle with the caption, “THE SPORT IS F*CKED. THEN THOSE SAME PEOPLE WONDER WHY THE SPORT IS STRUGGLING?!?!?!?! I don’t even live in the USA, but this decision is outrageous.”
This is really fucked up. Cos I already paid for my peacock subscription just because of track season, now that’s a total waste of money. I hate this sport!!!!
— Love Jacob (@jay_sylda) April 10, 2024
Another fan expressed anger saying this decision was wrong,
This decision is not helpful. Kinda rediculous.
— CoachNicole (@CoachNicole6) April 10, 2024
Next fan said that this decision should be fired immediately stating,
Whoever decided this was a smart decision needs to be fired immediately cause who the fuck thought going to the most hated track outlet was a good idea. $150 a year for horrible coverage of track and is Flotrack even viewable on your tv 🤦🏾♂️
— Forevergoated999 (@Tmoneybags007) April 10, 2024
Other fan hoped for future not to happen again and exclaimed,
Just hope it doesn't happen here in the future 😳… via a bid by Vinco/Runnerspace … or if Flotrack decided to go international. Just hope nobody pays the Flotrack subscription in the USA and watches the DL's free on a VPN
— AthleticsGB (@AthleticsGBR) April 10, 2024
The last fan burnt in anger and commented,
It’s disgusting. It’s cash cow behaviour
— Lloyd Preston (@Lloydp78) April 10, 2024
What are your thoughts on FloTrack securing the Diamond League deal? Let us know in the comments section.
Written by
Edited by
Bhujaya Ray Chowdhury