Alex Ovechkin’s Net Worth in 2025: Inside His Massive Earnings, Endorsements & Sponsorship Deals

“It’s huge. It’s unbelievable. It’s an unbelievable moment, and I’m happy.” Alex Ovechkin said these words after marking his name in hockey by breaking Wayne Gretzky’s record for all-time NHL goals. While fans celebrate his on-ice glory, there’s another empire Ovechkin has built—the one created off the rinks. 

Ovechkin’s financial influence resonates powerfully across the branding world, just as his slap shot echoes in NHL arenas. As his legacy evolves, he has strategically grown his income through multimillion-dollar brand endorsements, contracts, and global sponsorship deals. In 2025, he stacked up one of Wayne Gretzky’s records—he has impressive portfolios among NHL players. 

What is Alex Ovechkin’s Net Worth in 2025?

According to Celebrity Net Worth and Forbes, Alex Ovechkin’s net worth was stated to be a massive $80 in April 2025. This figure mirrors the height of his earnings from the contracts, brand investment, and endorsement deals. After a two-decade career in the NHL, he built an impressive brand using his exceptional charisma. 

While Ovechkin continues to be the most sponsorship magnet, he has a long-standing contract with the Washington Capitals. He also made small investments in real estate and the international market as a result of his exceptional presence. According to the report, he owns luxury properties in the U.S. and Russia, cementing his status not only professionally but also as a savvy investor icon.

His international reputation, particularly in Russia and North America, places him among the most prominent sports and business figures. Ovechkin’s legacy extends beyond hockey, demonstrating a broader strategy for the club, from brand development to legacy growth. After several years of struggle in the league, his fortunes have grown even higher.

What is Alex Ovechkin’s Salary?

Currently, Ovechkin earns $9.5 million per year under his five-year, $47.5 million contract with the Washington Capitals, which he signed in 2021. This contract, which runs for the 2025–26 NHL season, makes him the league’s highest-paid player. It demonstrates his consistency and longevity, as well as his significant contribution to the capital franchise.

Performance incentives and bonuses supplemented his base salary, particularly when he pursued a historic goal. When he was getting closer to surpassing Wayne Gretzky’s all-time record, the league and team turned the spotlight to Ovechkin’s achievement. This turned out to be a fantastic monetary return on his appearance and bonus.

Ovechkin’s ice value has never fluctuated, even when he faced a base salary cap in the past. The charisma he exudes among his fans drives merchandise sales, and as a result, Capital’s cornerstone makes his salary investment worthwhile. When his off-ice income was combined with his total annual earnings, the total exceeded his player contract.

Alex Ovechkin’s Endorsement & Sponsorship Deals

Ovechkin earns far more money through endorsements and sponsorships than he does in the NHL. In March 2025, Ovechkin formed a significant partnership with sustainable sports apparel brand FE to introduce the “The GR8 Chase” collection. In honor of the historical goal-scoring journey. Before this, Virginia-based energy company Venture Global signed a contract with Ovechkin in October 2024. They were currently the presenting sponsor, and he added value by setting the NHL all-time goal-scoring record. His charisma and distinct identity contributed to the brand’s revenue and visibility during this pivotal period.

Other global brands, including Nike, Hublot, and Fonbet, had long-term partnerships with Ovechkin. From fronting major ad campaigns to securing a spot in luxury endorsements with Nike, Ovechkin has been featured in multiple campaigns, showcasing his “Play Russian” signature collection, which blends with his personality. His brand endorsement with Hublot, the luxury Swiss watchmaker, positions him with elite athletes who celebrate both performance and elegance.

Fonbet, one of Russia’s largest sports betting companies, when they signed a brand endorsement in 2021, tapped into his massive fan base and Russian-rooted identity. Ovechkin has demonstrated a distinct presence that can dominate the athletic market. He became an international sports star with unbeatable charisma thanks to his lavish endorsement deals and the impact he had on everyone.