On Monday, the Endeavor Group, which owns the UFC, announced its merger with another global sports entertainment brand WWE. The announcement made waves on the internet as the merger of two universal companies envisions a collective fanbase of 1 billion followers. The deal is expected to generate ripples across the globe and sports, and also entrap a significant chunk of revenue sources. While the fans, both from MMA and WWE communities, have yet to process the details of the enormous deal, the potential of the emergent company seems boundless. Likewise, UFC president Dana White is determined to take the newly formed company to ‘another level’.

Notably, the deal combining WWE and Endeavor will culminate in a new sports entertainment giant worth $21.4 billion. Further, Endeavor assumed charge of a 51% controlling stake, with WWE shareholders holding the remaining 49%. Given the gigantic scale of the rising company, the UFC head honcho is excited about the grandiose future.

Dana White believes the sky is the limit for the new company

The 55-year-old took to his Twitter handle as he laid bare his expectations of the deal. The deal puts the evaluation of WWE at $9.3 billion and UFC at $12.1 billion.

Thus, he wrote, “This company has been on fire for the last seven years and now that we will be adding WWE to the portfolio, I’m excited to take this to another level.”

“Vince [McMahon] is a savage in the wrestling space, Ari [Emanuel] is a beast at what he does, and then add what we at UFC bring to the table. And there is no limit to what this company can accomplish in the next few years,” he added later on.

Markedly, Endeavor CEO Ariel Emanuel will helm the position of CEO in the newly formed company. In addition, he will have a proven business icon, Vince McMahon, as the executive chairperson. Endeavor President and COO Mark Shapiro, joins the duo in the same capacity as the previous position.

Moreover, Dana White and WWE’s president Nick Khan will maintain their presidential authority in the brands.

Interestingly, McMahon, who had returned earlier this year with a clear objective to hand over the brand he cultivated over decades, finally fulfilled his duty after penning a deal with Endeavor.

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What do you think of these statements by UFC president Dana White about the upcoming giant sports entertainment company? Do you believe the newly formed company will overshadow other sports? Let us know in the comments below.

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