How often do you catch yourself thinking, “What the hell am I doing here?” and actually do something about it? If you ask Dana White, he’d tell you to act immediately. The UFC CEO didn’t just build the biggest MMA promotion in history, he turned slap-fighting into a business. Just this year he landed a spot on Meta’s decision-making table, and is now launching a boxing league. But before he was rubbing shoulders with billionaires, he was rubbing elbows with tourists at the Boston Harbor Hotel. Loading their bags, and rethinking his entire life.

Years removed from his bellboy days, the head honcho found himself back in uniform. But this time, just for laughs. In a resurfaced ESPN MMA clip, White surprised former UFC champ Matt Serra by playing the role of a bellman. And just like any proper hotel employee, he laid out the classic script, “At the Boston Harbor Hotel, you’re greeted at the door by the doorman, and then they pass them off to the bellman, where the bellman greets you and says, ‘Welcome to the Boston Harbor Hotel.’”

Enter Matt Serra, who took one look at Mr. White in the beige uniform and barely held it together. “Look at this! Wow, I guess Power Slap didn’t work out, huh?” he quipped before hugging White, who was already bent over laughing. White admitted immediately , “It was the funniest f**king one-liner of all time.” And honestly? He might be right.

Now, if you’re wondering how Dana White went from hauling suitcases to running a multi-billion-dollar empire, here’s the quick version. At 18, he was a bellman, making solid money with perks like health insurance. But then came the existential meltdown. “One day, I was standing in the lobby, and I was like, ‘What the hell am I doing here?’” White recalled during an interaction with Candace Owens. “It was good money, great hotel, but I just knew, this isn’t me.” So, in true Dana White fashion, he quit on the spot and off he went, heading to greater things.

When did Dana White’s slapping madness begin?

White didn’t just stop at MMA. In 2022, he started Power Slap. A slap-fighting league that was, let’s be real, initially seen as a joke. After TBS dropped it faster than a bad date, Power Slap found a home on Rumble, where it shockingly took off. The UFC boss, of course, had the receipts, “This thing is a f**ing juggernaut. Everybody thought I was full of s*** in the beginning. But if you take the NFL, NBA, MLB, NHL, UFC, WWE, NASCAR, Formula One, PGA, and a couple others I can’t remember, combine all their social media numbers together and multiply it by four, Power Slap beats them.”

Slight exaggeration? Maybe. But facts are facts. Power Slap racked up around 6 million Instagram followers and is now valued at over $750 million. Not bad for something people thought would flop harder than a bad acting gig.

Just when you thought Dana White was done, he’s now venturing into boxing. Earlier this month, he teamed up with Turki Al-Sheikh, because if you’re going big, why not align with the head of Saudi Arabia’s General Entertainment Authority? The plan? A brand-new boxing league, backed by UFC’s parent company TKO Group Holdings, and Saudi powerhouse Sela. First events? Coming in 2026. White’s role? Executive leader. Because, honestly, at this point, why wouldn’t he add ‘boxing mogul’ to his already ridiculously stacked resume?

Dana White’s secret? It’s simple. “I’m a guy who did exactly what he wanted to do. When you do that, the money follows.” Whether it’s MMA, slapfighting, or boxing, one thing is crystal clear, Dana White is always a step ahead. And the next time you catch yourself wondering, “What the hell am I doing with my life?” Just remember, the guy who built an empire worth billions once spent his days waiting to carry someone else’s bags. So, when are you going to act on those gut instincts and make your big move? Let us know your thoughts in the comments below!