Valentine’s week is almost at a close, and the MMA community took time to celebrate February 14th will their significant others. Fighters like Dustin Poirier, Conor McGregor, and Nate Diaz took to their socials to share their how they celebrated Valentine’s Day with their partners. How did they celebrate? Well, that’s what we’re here to find out in yet another edition of MMA Roundup!

From fighters’ Valentine’s Day celebrations, we’ll move on to news of Conor McGregor, who seems to be one-upping Dana White by taking the promotion he co-owns to new horizons. Finally, we’ll end our news segment with some information about Dana White and his plans for the UFC. So without further ado, let’s get right into it.

UFC stars celebrated Valentine’s Day with their loved ones

Fighters, inside the Octagon, are aggressive, bloodthirsty, with a live-or-die mentality. But even the coldest, most ruthless fighters have moments of affection and tenderness with their partners. This Valentine’s Day, Dustin Poirier, Nate Diaz, and Conor McGregor shared glimpses of their special celebrations without any hesitation.

Starting off, Nate Diaz uploaded a video of himself and his wife Misty Brown, living it up in Paris, France. The former UFC fighter took to his Instagram handle to upload several photos on his stories. Quite contrary to his usual standoff-ish demeanor, the Stockton scrapper was seen showing affection to his partner. On the other hand, it appears that Dustin Poirier will be staying at home, cooking for his beautiful wife, Jolie Poirier. The former interim lightweight champion took to his Instagram handle to add several stories about cooking for his wife.

Conor McGregor and Dee Devlin’s Valentine’s Day was a bit different as they sent gifts and chocolates to the British girl band, Sweet Love, for the heartfelt covers they sang for the Irish couple. And staying with Conor McGregor, after Valentine’s Day, it seems like the Irishman is ready to take his co-owned promotion to the land of the gladiators.

Conor McGregor to lead BKFC in Italy

BKFC is making arguably its biggest leap since its inception by hosting a marquee event in Italy. The multi-million-dollar fighting promotion will stage an event at Palazzo Wanny in Florence, Italy. Ahead of the fight, both BKFC and Conor McGregor provided a crucial update.

Taking to their Instagram handle, BKFC announced that ‘Mystic Mac’ would lead the BKFC press conference at Palazzo Wanny on February 16th. Former UFC fighter Chris Camozzi is set to defend his cruiserweight title against Lorenzo Hunt, while Jimmy Sweeney looks to reclaim his championship in a highly anticipated trilogy bout against Rico Franco.

BKFC CEO, David Feldman further asserted, “Italy has a wealth of BKFC fans, and we are thrilled to make our promotional debut on April 26. The rematch between Chris Camozzi and Lorenzo Hunt will be an absolute war, and the third fight between Rico Franco and Jimmy Sweeney is a must-watch battle between two of Europe’s best.” Will Conor McGregor‘s presence be able to open up the European market for BKFC? We’ll have to wait and see.

Meanwhile, Dana White is making his own moves with the UFC. It seems like the UFC CEO sees so ceiling to the growth of the UFC. Let’s see what he had to say about the future growth of the world’s premier MMA promotion.

Dana White reveals there’s much more potential for the UFC

Sitting at the pinnacle of the MMA world, the UFC’s dominance is yet to be shaken by any other fighting promotion. With a net worth of $12.1 billion, the promotion is creating a monopoly that cannot be challenged by anyone. The UFC has come a long way from being sold for losses to becoming the biggest MMA promotion in the world, and Dana White should be thanked for its successes. However, has the promotion reached its peak? Dana White would beg to differ.

While having a conversation with the Today Show Australia, the UFC CEO explained that the promotion is yet to reach its true potential as there are way too many markets to be touched, “There are a lot of places we have not been to. We have not been to Spain yet, we haven’t been to Africa yet, there are a lot of cities we haven’t been to since COVID. There is still a lot of work to do,” said Dana White.

The UFC CEO is confident that the promotion will undergo significant changes in the future, and hopefully, he will be at the center of it. Given that, which market should the promotion enter in the future? State your thoughts in the comments below.