2024 was not kind to Conor McGregor. First, the Irishman announced his comeback to the octagon, but the Michael Chandler fight never happened after McGregor called it off, and let’s not talk about the civil lawsuit he was involved almost no one was on The Notorious’ side except his wife, Dee Devlin. “Every day, since I started out in this game, she’s supported me. She’d drive me to the gym, and she’d listen to all my dreams,” McGregor said back in 2015. “Dee is a lifesaver for me. I wouldn’t be doing this if it wasn’t for her, and that’s for sure.” Now, a decade later, as McGregor faces yet another uphill battle, it’s Devlin’s unwavering support that stands tall once again.

Despite his fighting spirit virtually non-existent inside the cage, Conor’s fighting spirit in entrepreneurship is a force to be reckoned with. He started a whiskey brand, clothing, and apparel line, got into the restaurant business, made a few video-game appearances, started a beer brand, and last year, got into the fighting business as a co-owner and promoter for BKFC.

But when he lost the civil lawsuit, it not only upended his reputation but also affected his multiple business ventures; the whiskey brand he started dropped him, his products got taken off the shelves at major retail stores in Ireland, and in certain Irish airports, his Forged Irish Stout sales have taken nosedive, and he’s been removed from the latest Hitman video game. But is he stopping? Doesn’t look like it. Does he have a new venture he wants to explore? You can be damn sure of that. He has the full support of the love of his life, Dee Devlin.

In his latest venture, ‘The Notorious’ introduced a new line of cigars from the ‘Notorious Cigar Co.’ McGregor shared a post on Instagram—an advertisement video—as he said, “Be bold. Be notorious.” His fiancee, Dee Devlin, seemed to love that video and swiftly got into the comments to claim that the advertisement was “Perfection.” 

It seems the few million dollars in losses Conor McGregor suffered because of the lawsuit doesn’t seem to be a big deal for the Dubliner because he’s still worth almost a couple hundred million. It’s pretty remarkable for a guy who used to be a plumber but decided to take a risk and became the biggest combat sports draw in the modern era.

Conor McGregor, meanwhile, has always been dubbed as one of the most entertaining fighters in the world of combat sports that has ever been seen. As an entertainer, he’s found his way into a Hollywood movie alongside an Oscar winner, Jake Gyllenhaal, which was released last year. But that’s not the only entertainment venture ‘The Notorious’ dove into. Let’s take a closer look at another venture he began pursuing last year.

Conor McGregor now Ireland’s music mogul with Greenback Records?

For a long time, the nation of Ireland lacked a major record label. While Reekus Records and Red Records have established themselves as market runners, Conor McGregor decided to collaborate with Richard Buck and Julian O’Brien to create a big-time record label. Named Greenback Records, the label has signed many prominent artists like Xzibit and Bone Thugs N Harmony, with the latter even performing at a BKFC event in 2024.

The revenue from his record label has been phenomenal. Conor McGregor and his partners saw a 10 percent growth in revenue in just a year. It’s clear that the intention of Greenback Records is to position itself as a global brand that offers musicians and artists more control over their audio and video properties.

Financially, Conor McGregor seems secure even with several hurdles along the way. But as a fighter, is he still the secure confident man that took heads off when he made his title runs? We’re not so sure at this point. But again, ‘The Notorious’ still has time to prove all of us wrong and actually fulfill his obligation of fighting out his UFC contract. We just have to wait and see what his next move in that regard is.