What Is Dana White’s Net Worth in 2025? Annual UFC Salary, Business, Earnings From Power Slap & More

Dana White had a classic response for everyone who asked about the secret to his success. He once said, “I’m a guy who did exactly what he wanted to do. When you do that, the money follows.” It’s only because of White that the UFC has now reached a value beyond $12 billion. Who would have thought that a man owing money to a mob boss could build such an empire in the fight business? 

But if you think he has only invested himself in the UFC, you’d be so wrong. Today, let’s take a deep dive and learn all about the UFC head honcho’s businesses outside the UFC. From slapping to surfing, we’ll cover it all.

Is Dana White a billionaire? 2025 net worth

So, is Dana White a billionaire yet? Not quite. According to Celebrity Net Worth, his estimated fortune in 2025 sits at around $500 million.

That number didn’t appear overnight. In 2016, White helped negotiate the sale of the UFC to Endeavor for an eye-popping $4 billion. At the time, he held a 9% stake in the company. The deal translated into a personal payday of roughly $360 million. Which prompts another question: what exactly is his salary from the promotion?

How much does Dana White earn from the UFC?

His empire didn’t end with that sale. White stayed on as CEO of UFC, continuing to run the day-to-day fight business. Reports suggest he earns around $20 million annually from the promotion.

And he’s still proving his worth. In 2023, White played a key role in orchestrating the merger of the UFC with WWE to form TKO Group Holdings, a sports-entertainment titan now valued at $21.4 billion. For a kid once chased out of Boston reportedly by mob debts, that’s a jaw-dropping leap as we now shift our focus to other parts of his sprawling empire!

Power Slap, DWCS, Zuffa Boxing & all other businesses of Dana White

About 1 year ago, during his appearance on the Rock Sugar Magic podcast, the UFC CEO revealed how far he’s stretched his wings. He said, “So over the last couple of years, I have dove into many businesses. I own a company called Throw One with the Fertitta brothers. We hold Ridiculousness, which is on MTV. We own Nitro Circus, we own SLS Skate League, and Travis Pastrana’s Nitro Cross. I love brand building, and we are having a blast with that. We are about to get a residency here in Vegas at the Paris with Nitro Circus.”

Thrill One Sports and Entertainment controls the properties of Nitrocross, Nitro Circus, and Street League Skateboarding. Dana White became the co-owner of the company back in 2022. This was indeed the one move that boosted the $300 million worth skateboarding promotion to great heights. Even the CEO of Thrill One, Matt Cohn, once said, “In terms of game changers, Dana White is the ultimate game changer.”

When it comes to surfing, White was an executive producer of The Ultimate Surfer. But unlike his other ventures, The Ultimate Surfer didn’t really receive enough viewership. Less than 1.5 million people decided to tune in to the ABC surfing competition show. This led to its eventual cancellation.

PowerSlap is yet another business that the UFC CEO co-founded with the Fertitta brothers. It all started when a slap-fighting competition on social media in 2017 caught White’s attention. He knew that bringing in slap-fighting would be the next big thing in the world of fight promotion. Owning PowerSlap is indeed the biggest sword in White’s arsenal. 

During the conversation in the Rock Sugar Magic podcast, White weighed in on how well PowerSlap has performed. He claimed, “This thing is a f—ing juggernaut. Everybody thought I was full of s— in the beginning. But, if you take the NFL, NBA, MLB, NHL, UFC, WWE, NASCAR, Formula One, PGA and a couple others I can’t remember, you combine all their social media numbers together and multiply it by four, Power Slap beats them.”

PowerSlap has climbed to a value of more than $750 million. This crossed all expectations when PowerSlap got more than 5.4 million followers on Instagram. Despite what many might think, White’s slap-fighting venture is indeed on the run, extracting reactions even from Jon Jones, and Dwayne ‘The Rock’ Johnson.

White claimed that the world of boxing has been facing quite some issues and decided to swoop down to help the sport. Judging from the success his other ventures have experienced, it wouldn’t take much time for White’s boxing plans to raise the bars of the sweet science.

During a conversation with Sports Business Journal, White said, “There’s no secret that I’m in talks with boxing right now. Hopefully, if this happens, we’d have a deal done and announced in January or February. But yeah, I’m interested. Obviously, boxing is so messed up. It took Saudi money to make some of these fights that people wanted to see and to sort of get the sport moving again.”

Under Zuffa Boxing, he has now teamed up with Turki Alalshikh to promote one of the year’s biggest events: Canelo Alvarez vs. Terence Crawford. The blockbuster bout takes place on September 13 at Allegiant Arena and will stream globally on Netflix.

White is definitely not stopping with MMA, boxing, and slaps. He also announced that he would soon step into promoting BJJ. No wonder he signed Mikey Musumeci up for a UFC invitational. White announced, “Over the course of the last year, I’ve been working on developing the best Brazilian Jiu-Jitsu program in the world. I am excited to announce that we’ve signed Mikey Musumeci to the first-ever exclusive BJJ promotional agreement in the company’s history.”

With his long list of accomplishments and keen business acumen, the UFC boss has also enjoyed the fruits of his labors, as we now take a look at his luxurious car collection and his multiple residences!

Cars, houses, and other luxuries Dana White owns

Of course, half a billion dollars buys more than just fight promotions. Dana White lives large. His Las Vegas mansion, bought in 2006 for $1.65 million, was just the start. By 2016, he had added two more properties in the same neighborhood for $6 million.

He also owns a home in Levant, Maine, the site of a 2023 burglary attempt that left him furious. White even offered a $2,500 reward to anyone who could help identify the culprit. The house carries personal value, as Maine was once where he lived and worked two jobs before his UFC days.

His garage is just as flashy. Among his toys? A Lamborghini Aventador, a Ferrari F430, and a Rolls-Royce Phantom. Each car reflects the taste of a man who spent his life chasing speed, power, and spectacle. After all, from mob debts in Boston to half a billion in 2025, his rise mirrors the very fights he promotes!