Since the 1950s, the world has slowly and surely seen the growth of digitization, and it’s been pretty evident with the rise of certain online platforms, like video-on-demand services and data sharing. Among those new things introduced by digitization is cryptocurrency, which has been the talk of the town due to the rise of meme coins. While there are people who are heavily invested in such digital properties, UFC color commentator and podcast host, Joe Rogan seems to have grown a bit of an interest in it as well.

During a recent episode of the JRE podcast, Rogan revealed to his guest and NFL player Antonio Brown, that he plans to release a coin of his own, along with his producer Jamie Vernon, while revealing how confusing it gets while discussing the many coins that exist in the market right now.

“Jamie and I have been talking about starting our own bulls— coin [smirks]. I thought you were going to do a pull it up Jamie coin,” Joe Rogan stated on the #2286 JRE episode. “There’s like a million coins, right?” However, it appeared that Rogan was only teasing about it since his producer had no interest in starting such a venture. But what could the reason for hesitation be? Well, Vernon claims the industry isn’t in a healthy state right now.

“It all fell apart,” said Jamie Vernon, to which a confused and shocked Joe Rogan replied, “Really? Why did it fall apart?” The 57-year-old was finding it hard to comprehend how so many coins ceased to exist entirely. Moreover, it was then that he remembered how Barstool Sports’ ex-owner, Dave Portnoy, shared the real picture of the whole unethical nature of the owners of many meme coins.

“I hope we didn’t ruin it by talking about it,” Joe Rogan added. “[Dave] Portnoy kind of exposed it because Portnoy was the only one that was looking at it and going, ‘Am I going to jail? Like, is this legal?'”

What Joe Rogan means when he refers to how Dave Portnoy mentioned illegal activities surrounding the meme coins was the pump-and-dump act that most owners engage in. And guess what? The UFC commentator also had the chance to promote one, but he chose to avoid it.

Joe Rogan once turned down an offer to promote a meme coin

Joe Rogan has done pretty well for himself, be it in comedy, MMA commentary, or podcasting. His net worth has risen to over a couple of hundred million, and unlike other celebrities, he doesn’t see the need to promote things that he doesn’t have an interest in. Many people promote what they use and what they believe in, and the 57-year-old falls into that category. The cryptocurrency market, according to him, is still very unregulated, and for that reason, he chooses to steer clear of it.

“I’ve never promoted any of those. I’ve had offers to promote things like that, I’m not interested,” Joe Rogan revealed during a January 2025 edition of JRE. “I don’t even understand it. If I don’t even understand it like you’re selling what? You’re selling NFTs, what does that mean? ‘It’s a non-fungible token.’ We’re done. I don’t know what you’re saying.”

While some people don’t like it, others do. And that’s why the cryptocurrency market is still alive and is legal in multiple countries. But do you think Joe Rogan’s call for regulation is a legitimate requirement for promoting more ethical ways of operating cryptocurrency? Let us know in the comments down below.