Episode 6: Craig Brommers – Marketing Makeover: Inside American Eagle’s Consumer Strategy

Which word best describes your feelings about Texas?

What defines a great college experience today?

Which word best represents Gen Z’s college journey?

What drives youth culture most today?

Where do you see the most exciting cultural shifts?

Which sports figure had the biggest campaign impact?

What do you think is the grandest sporting event to watch?

Which approach resonates more with you?

What’s most important for a brand today?

Which NIL athlete are you most aware of?

Where do you discover athlete-brand collabs first?

Who influences your buying choices more?

What helps athletes become marketable?

Which college sport is set to explode in popularity?

Which league tells the best year-round story?

What’s most exciting about the NFL Draft?

What does “Live Your Life” mean to you?

Who defines Gen Z sports inspiration today?

Where do you follow athletes most?

Who influences fashion trends more?

How cautious should brands be with influencers?

What would you do if TikTok vanished?

Which KPI matters most to you in marketing?

How do you handle too much data?

Where do you prefer to shop?

What excites you more during the Super Bowl?

Did Kendrick Lamar’s performance shift the energy?

What makes you buy limited-edition drops?

Which sport should brands focus on next?

What’s your go-to fashion vibe?

What’s your favorite sports league?

Which stadium gets the loudest?

Do you think Taylor Swift boosted Travis Kelce’s popularity?

Which team would you support?

Which QB has more buzz right now?

Which campaign type stands out to you?

Which collab sounds cooler?

What’s the best trait for a marketer?

Which word sums up your marketing approach?