The chorus of tennis stars demanding a higher share of Grand Slam prize money has grown louder throughout the 2025 season, putting the sport’s financial structure under intense scrutiny. World number one Carlos Alcaraz has been a vocal proponent, describing the current system as “a little bit a mess” and joining fellow players in a push for a more equitable revenue model. This movement culminated in a formal letter to the organizers of the four major tournaments, co-signed by a coalition of the top 10 men’s and women’s players, including Alcaraz, Coco Gauff, Jannik Sinner, and Iga Swiatek.

Their demand is clear: an increase in the players’ share of Grand Slam revenues from the current 12.5% to 20% to somewhere close to the 22% mark by 2030, arguing that this is more in line with revenue-sharing models in other major professional sports. For example, the major American sports leagues (NFL, NBA, MLB, and NHL) pay their stars around 40% to 50% of their generated revenue. As the tennis world turned its attention to the season-ending ATP Finals in Turin, the pressure on the sport’s governing bodies to respond was palpable.

Breaking his silence on the issue, ATP Chairman Andrea Gaudenzi addressed the players’ demands during a press conference at the Finals. When asked about the top players’ movements and their impact on the ecosystem, Gaudenzi began by acknowledging the unique and sometimes fragmented structure of professional tennis. “Generally speaking, I’ll go back to One Vision, the plan I laid out in 2020 when I started. There are obviously flaws in our system because of the legacy and having four slams independent, the ATP and the WTA and the ITF,” he stated, framing the challenge as a systemic one.

Gaudenzi’s One Vision strategic plan was launched in 2023 and includes a 50-50 share in profits guaranteed to players and tournaments. While the plan has already brought about an increase in compensation, he also acknowledged that the players’ ask of “fair representation and fair compensation” at Grand Slams was a valid one.

He highlighted that within the ATP’s governance, players hold a 50% stake, with major decisions requiring approval from elected player representatives, a system that’s helped by the One Vision plan. However, he pointed out that this democratic model does not extend to the independent Grand Slams.

“Obviously you have four independent entities. Maybe that’s to a certain extent an advantage because you just do things and you don’t have to ask everyone permission. On the other hand, if you look from a player perspective, say, I’m not represented, what about the compensation,” Gaudenzi explained, capturing the players’ fundamental concern about having no formal seat at the table for the sport’s most lucrative events.

Gaudenzi’s response underscores a pivotal tension in modern tennis. While the ATP has successfully implemented profit-sharing initiatives at its own tournaments—distributing a record $18.3 million to players from the 2024 ATP Masters 1000 events—the Grand Slams operate as separate entities. The chairman emphasized the transparency of the ATP’s own model, noting:

“We have a formula, which is very transparent to the players. They deliver value, they gain more value.” This system aligns with the ATP’s OneVision strategy, designed to ensure players and tournaments share equally in the sport’s financial success.

Yet, the Grand Slams, which generated a combined prize pool of approximately $440 million in 2025, remain a separate frontier. Gaudenzi’s comments suggested that the ATP is listening, but his focus on the Slams’ independence makes it clear that resolving this issue will require a new level of collaboration between the sport’s most powerful institutions.

But on the player side of things, what has Carlos Alcaraz further said about these issues in tennis?

A unanimous consensus among Carlos Alcaraz and his peers

Carlos Alcaraz has earned an impressive $16,099,427 in prize money in the 2025 season, boasting 8 titles and a win l-oss record of 67-8. However, statistics suggest  that the top 50-100 players on the ATP/WTA tours typically rake in about $200K to $500K a year. But here’s the catch: a big chunk of that goes towards travel, coaching, and taxes. Players ranked between 100 and 200 typically make around $50K to $150K a year, but they often find it tough to keep up with their annual expenses, which can exceed $150K.

It’s quite different from other sports like the NFL, MLB, or NBA, where revenue sharing can be anywhere from 30-50%. The NBA has an average salary of around $9.6 million, and it’s pretty interesting that even golfers who aren’t in the top 100 can still rake in millions.

When asked about this issue, the Spaniard said, “Tennis is a well-paid sport, but the percentages have to be fair.” His comments were backed up by other tennis stars too.

Coco Gauff shared her thoughts on the push for higher Grand Slam prizes, saying, “It’s been a very long process. There is a players’ representative who I want to have a say because I couldn’t attend the meetings as I had training at that time. I was informed, and I don’t have much information; all I know is that this started this past Indian Wells, and I signed the letter along with the other top 10 players.”

“The goal is to boost the prize money for players in Grand Slams, not just for us but also for players ranked in the top 200 or 300. We are trying to leverage the fact that the top-ranked players can exert pressure and are listened to a bit more, unfortunately.”

Similarly, Jannik Sinner told the Guardian earlier this year that Grand Slams should provide “fair contribution to support all players,” while Aryna Sabalenka called on the Slams to “come to the table” to find “mutually beneficial solutions.”

How this movement plays out will really shape whether the ecosystem can grow and thrive, making sure there’s long-term sustainability for everyone involved, from the big-name stars to the touring pros.