
via Reuters
Paris 2024 Olympics – Athletics – Men’s 110m Hurdles Round 1 – Stade de France, Saint-Denis, France – August 04, 2024. Grant Holloway of United States in action during heat 5 REUTERS/Phil Noble

via Reuters
Paris 2024 Olympics – Athletics – Men’s 110m Hurdles Round 1 – Stade de France, Saint-Denis, France – August 04, 2024. Grant Holloway of United States in action during heat 5 REUTERS/Phil Noble
If you’ve ever watched NBC’s coverage of indoor track during the Paris Olympics, you know one thing about Grant Holloway—he does not lose the 60m hurdles. Seriously, the guy hasn’t taken an L in over a decade. And guess what? He’s back at it this weekend (Feb. 22-23) at the USATF Indoor National Championships at the Ocean Breeze Athletic Complex in Staten Island. Sounds like a must-watch, right? Well… good luck watching it. As Holloway himself says, “I have the full package… personality… I know how to talk.” What he doesn’t have is control over broadcasting decisions. So, where can you watch?
Well, the meet will be broadcast nationally on NBC, and if you’ve cut the cord, you can stream it on Peacock or Fubo. Fubo TV provides new sign-ups with a free trial while their first month costs $59.99 as a temporary promotion. Also, watching Peacock requires viewers to consider whether they should pay for this service. According to Grant Holloway, his response to the answer is straightforward. For him, it seems that the broadcast delivery from USATF is unsatisfactory, and thus he has asked viewers for specific actions.
Well, Grant Holloway took to X to voice his frustration, saying, “If you plan to watch the USATF Indoor Champs, consider waiting for it to be posted on Twitter or YouTube instead of paying for the PPV. It’s surprising that we can’t watch our own championships live, which is definitely an area that needs improvement.”
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The USATF Indoor Championships is one of the biggest meets of the season. It features some of the best athletes in the country! 12 Olympic and World Championship medalists, seven of whom have struck gold. We’re talking stars like Masai Russell, Christopher Bailey, Katie Moon, Vashti Cunningham, and more.
Track and field already struggles with mainstream visibility. Holloway seems to be a bit frustrated with the organization, and this is not the first time!
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Why does USATF keep hiding our champions like Grant Holloway behind paywalls? Time for change?
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Grant Holloway gets an invisible trophy
Grant Holloway isn’t just dominant in the 110m hurdles—he’s rewriting history. At 27, he holds the world indoor 60m hurdles record. Even he owns three consecutive world titles (Doha 2019, Eugene 2022, Budapest 2023), and has Olympic gold from Paris 2024. With more sub-13-second performances than anyone in history, he’s closing in on Aries Merritt’s world record of 12.80. Well, right now he is the second-fastest man in history in the 110-meter hurdles. On paper, Holloway should be a sponsorship dream—a charismatic, engaging, and record-breaking athlete. But in reality, it seems that he feels like he is overlooked.
After winning Olympic gold in Paris, Holloway said, “The USATF doesn’t want my talent. I’m like the lost kid on Toy Story. I get thrown in a corner and I’m lost for six months.” It seems that the Olympian is feeling ignored by the organization.
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Why does USATF keep hiding our champions like Grant Holloway behind paywalls? Time for change?