The NFL chose a Super Bowl rematch for its 2026 season opener, placed it in Seattle, and made New England Patriots head coach Mike Vrabel the center of the conversation before the season even started. Veteran sportscaster Jim Rome says it was all by design.

“Has a Super Bowl rematch ever meant less?” Rome asked on The Jim Rome Show. “The Super Bowl rematch has nothing to do with a Super Bowl rematch and everything to do with the public fascination with the Patriots head coach, his personal life, and where his career goes from here.”

Rome also spoke about the obvious reason. The Seattle Seahawks had just beaten the Patriots 29-13 in Super Bowl LX. The league has always set up revenge games, but once the Vrabel story attached itself to the game, the season opener became a second act for the controversy. Now that the matchup is set, Rome even spelled out the worst-case scenario for the Patriots.

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“Just imagine this Super Bowl rematch ends up being a Super Bowl replay and the Patriots get their heads caved in again,” Rome says. “Man, Imagine if Vrabel gets blown out on opening night after the offseason from hell.”

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This was all planned. At least, that’s what Jim Rome believes. The Super Bowl LX matchup had dominated headlines all of February. Pairing it with the Vrabel-Russini controversy—which dominates all Patriots headlines right now—was the real stroke of genius. Rome’s argument is that the league wanted the scandal, the reaction, and the overreaction all in the same slot.

“You know who already did imagine all that? The Shield. That’s why they gave us that game,” Rome said, referencing the league’s logo. “That’s why they knew they could upstage the entire schedule release yesterday with one simple post, with one simple graphic. That’s why they said before it all dropped, ‘hey, we don’t care what you do. All you teams can do whatever you want.”

NFL EVP Hans Schroeder offered an alternate explanation when asked if this was indeed the reason the season opener was scheduled like this. He leaned into the Super Bowl rematch narrative and noted that the league wanted to “celebrate the Seahawks” and use the opener as a moment to “celebrate Seattle specifically.”

But Rome’s view is sharper: the league saw the same headline everyone else saw and used it to beat every team’s schedule-release video to the punch.

The league has always known how to turn matchups into branding exercises. Take the 2025 season opener between the New York Jets and the Pittsburgh Steelers, for example. Aaron Rodgers was suiting up for Pittsburgh, having played for the Jets in 2024, and getting shut out the following offseason. Justin Fields, meanwhile, had played for the Steelers in 2024, and was back for the exact same revenge story on his old team.

Now, the 2026 season opener has already set the tone, but it hasn’t ended the conversation. Once the league handed the Vrabel story to the public, the rest of the schedule-week release became a race to react to it. The Los Angeles Chargers were the team that swung first.

Chargers’ dig at Mike Vrabel and the Patriots

The Chargers made sure the noise didn’t stop with a league announcement. Their schedule-release video used a Halo theme and included direct references to Mike Vrabel and Dianna Russini, turning the whole thing into a roast of the Patriots before the full slate was even in the books.

The NFL, per reports, did not screen these videos before they went out, and the Chargers used that space well. Their video used two different nods that tied back to the Vrabel-Russini buzz: the “Next Photo Dump 1 Mile” sign played into the public photo chatter, with New York Post’s Page Six releasing new photos regularly throughout the past few weeks. The other reference – a notification alert that said “NY Post sent you a message” – pointed straight at where this narrative first took hold.

Everybody already knew the backstory. The Chargers didn’t have to explain the joke; they just hammered it home. But should they have done it—especially since they were the only team to take shots at the controversy? Renowned sportscaster Colin Cowherd, for one, has called it a mistake for Los Angeles.

“Protect the Shield. You want controversies to go away. That is my take,” Cowherd said on his show. “That is not smart. It gets a laugh in the room. You’re building a brand. I do not think that was smart by the Chargers’ social media team.”

Whatever happens now, the Seahawks-Patriots game is on the schedule, and the story around it is already bigger than the matchup itself. Jim Rom says the league knew that when it picked the slot. As for the Chargers, they’ll know whether they made a mistake or not when they go up against the Patriots in Week 12.