After conquering the world of football, Tom Brady embarks on a new journey to dominate the world of fashion as well.

In a recent Instagram post, the NFL Icon has announced his next-generation apparel brand with a minimalistic name ‘BRADY’. The caption of the post reads, “Run the game, don’t let the game run you. BRADY – my next generation apparel brand is coming soon. Sign up now for updates via link in bio. @bradybrand”

Tom drops his apparel line this December

The seven-time Super Bowl winning quarterback from Tampa Bay will launch his forthcoming brand in December. This soon-to-be apparel destination for Brady fans will consist of activewear and training clothes..

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Although the name of the brand solely says ‘BRADY’, Tom Brady is not the only founder of the company. Brady has also partnered with Jens Grede as the CEO and co-founder, and Dao-Yi Chow as the designer.

Grede, in his talk with the Journal, emphasized that they plan ‘BRADY’ to be conceived in the world of sports just the way ‘Jordan’ is conceived in the world of basketball and fashion. “We’re just focused on creating the finest sports brand in the world,” Grede said. “That really is the ambition.”

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Tom Brady is soon to be a brand in himself

Grede has an enormously successful track record in popularizing brands envisioning celebrities. Just the way he did with Kim Kardashian’s popular ‘Skims’ and also ‘Good American’, a denim line co-created by Khloé Kardashian and Grede’s wife, Emma Grede.

With him being on board in the ‘BRADY’ project, it seems predictable that the brand will be received well in the industry. However, this new phase of Brady’s career isn’t just going to affect the people in and around football, it promises to redefine and step up the apparel game of the whole world with its next-gen goals.

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