Merchandise is a big source of revenue for any sports league in the world, including the NFL. It is a great way to make the fans feel connected to the teams they love while making money that can make the league even better. Keeping up with the tradition, a luxury clothing brand recently struck a licensing deal with the NFL to create a new line of fan apparel. But the fans dismissed the idea even before the launch due to the high prices of the products.

The NFL is the biggest commercial sports league in the world with billions of dollars of revenue each year. It caters to a wide market of fans with different spending habits. Now, luxury brand Boss will create apparel in different team colors for enthusiastic fans. But will the idea go well with its intended target?

Boss gets an NFL licensing deal 

The luxury brand, Boss, has signed a licensing deal with the NFL to create a fresh line of fan apparel for those mad about football. Featuring clothing for both men and women, the line will include everything from hoodies, sweatshirts, T-shirts, Polo shirts, and tracksuits to shorts and bottoms. It will hit the online and offline shelves on Monday.

The apparel line will start off with some of the league’s most popular teams like the Dallas Cowboys, New York Giants, and the Las Vegas Raiders. It also includes the Los Angeles Rams and the Miami Dolphins. After the initial launch, Boss will expand the line in August with 17 more NFL outfits including the 2022 season’s two best teams, the Kansas City Chiefs and the Philadelphia Eagles.

The price of the new apparel depends on the type of clothes a fan would want. Hoodies go as high as $198 while one can get their hands on T-shirts for $98. Although fans love the idea of fan apparel, this one got a lukewarm response due to the high prices.

Fans dismiss new apparel line 

The fans don’t seem to like the idea of shelling out such a high amount of money for fan apparel. Many have expressed their disappointment over the pricing while others had more concerns. Here are some fan reactions.

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This fan thinks Boss has priced out most of the fans who would want to get their hands on the apparel.

Another fan used some sarcasm to drive home the same point.

This fan had an innocent question for the luxury brand.

Looks like this fan doesn’t like what they have seen.

It still remains to be seen if the apparel line does well when it lands in the market. But the initial response might put a damper on the brand’s enthusiasm. Will it appeal to its intended target? Do share your opinion in the comments.

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