The battle for Super Bowl halftime viewership is on, and it’s pitting a global pop star against an American rock icon. The lineup for the first-ever “All-American Halftime Show” has been unveiled. It seems like a direct response to the NFL’s choice of global superstar Bad Bunny for the Super Bowl Halftime show in Santa Clara. 

The show will feature a mix of rock and country stars, such as Kid Rock, who recently went on social media to promise “great songs for folks who love America,” along with Brantley Gilbert, Lee Brice, and Gabby Barrett. 

What Is Turning Point USA’s “All-American Halftime Show” and Why Was It Created?

The All-American Halftime Show is a special broadcast organized by Turning Point USA to air at the exact same time as the NFL’s official Super Bowl halftime show. The goal is to give the viewers a counter-program, emphasizing the themes of “faith, family, and freedom.” 

The motivation behind the event came after the NFL announced Bad Bunny as the headliner for the Super Bowl. The Puerto Rican artist, who recently made history at the 2026 Grammys by winning Album of the Year for Debí Tirar Más Fotos (the first Spanish-language album to do so), has faced criticism from some conservative circles.

President Donald Trump expressed his frustration, stating he would not attend the game because he isn’t a fan of Bad Bunny, calling the decision a “terrible choice.”

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In response to these cultural tensions, TPUSA, founded by the late Charlie Kirk, decided to launch their own show for families who feel the NFL no longer represents their values. 

Who is headlining the Turning Point USA Halftime Show?

As mentioned earlier, the lineup for the TPUSA Halftime show will feature rock and country stars known for their patriotic views. Kid Rock, who’s headlining the event, recently took a jab at the NFL halftime show, more specifically at Bad Bunny. 

“Bad Bunny] said he’s having a dance party, wearing a dress, and singing in Spanish? Cool,” he said. “We plan to play great songs for folks who love America.”

He’ll be joined by “Dirt Road Anthem” singer Brantley Gilbert, “Rumor” star Lee Brice, and the 2021 ACM New Female Artist of the Year, Gabby Barrett. 

How is the Turning Point USA Show being broadcast or streamed?

TPUSA is making sure this alternative show is easy to find. It will be available across many social media platforms and news networks. You can watch it live starting at 8:00 p.m. ET on Sunday, February 8, on:

• TPUSA’s official accounts on X, YouTube, and Rumble
• The Daily Wire
• Real America’s Voice
• Trinity Broadcasting Network (TBN)
• One America News (OAN)

Are tickets required and what is the price?

The best part for viewers is that no tickets are required. The All-American Halftime Show is a digital and television event, and there is no cost to watch it. Much like the official Super Bowl, set to broadcast on NBC, this alternative is free for everyone to stream or watch on participating networks.

How does the lineup compare to the official Super Bowl Halftime Show?

The official Super Bowl LX halftime show will be headlined by Bad Bunny, marking a significant moment for the NFL as it features a Spanish-language solo performance on one of the league’s biggest stages at Levi’s Stadium. The set is expected to lean into high-energy visuals and musical influences rooted in Latin culture.

Running parallel to it, Turning Point USA’s alternative “All-American Halftime Show” will be headlined by Kid Rock. The program is positioned around country and rock music, with an emphasis on patriotic themes. TPUSA has framed the event as an option for viewers seeking a different style of halftime programming outside the NFL’s official broadcast.