Taylor Swift‘s mass appeal is undeniable, and the NFL’s never hesitated to exploit it. Since Swift started dating Travis Kelce and showing up to games, NFL viewership has skyrocketed. The Taylor Swift effect is pretty well documented, and Swift-Kelce are the NFL power couple. With the Kansas City Chiefs trying for a 3peat and Swift’s Eras Tour’s success, they’re both pretty much at their respective zeniths.

Well, speaking of the Eras Tour, Taylor Swift had a massive update for her fans today. It almost feels like the tour’s been running forever, but it’s only been a year and a half. It’s finally time for her to kick off the final leg of the tour this week. The Eras Tour has been nothing short of a phenomenon, making Swift a billionaire. But as the highest grossing tour of all time comes to a close, Swift also unveiled The Official Eras Tour Book, containing more than 500 photographs from the tour, as well as the vinyl and CD release of The Tortured Poets Department: The Anthology .

With the NFL already getting a piece of the Swift revenue, the MLB’s made a move too. They’ve recently released a commercial featuring Travis Kelce and Taylor Swift, with Swift’s Welcome to New York playing over it. The commercial features video of the couple at a game between the Yankees and the Guardians.

They’re not the only power couple in the NFL, though. Hailee Steinfeld, musician and actor, has been making splashes for her relationship with Buffalo Bills‘ Josh Allen. Though the pair have been relatively private about their dating life, they’ve been seen together since May of last year. Steinfeld’s presence at games definitely draws less attention that Swift’s does though. And it seems to be intentional, she’s relatively low key.

Can Kelce get his season back on track with Swift’s support?

It’s no secret Travis Kelce hasn’t had the greatest performance this season. Though they currently stand undefeated at 5-0, the offense as a whole has been letting the team down. Even with Patrick Mahomes admitting he was in part to blame, Kelce’s come under scrutiny. The man hasn’t managed a single touchdown so far, 5 games into the season. Some have tried to claim that all the distraction Swift offers has affected his game. However, then there’s Justin Reid, who jumped in to say that his teammate Kelce always plays at his best when his girlfriend’s attending the game.

Nevertheless, the noise from the naysayers grows louder, as it will continue to do at least until Travis Kelce manages to score a touchdown. Well, recently Taylor Swift’s decided to come out in support of her boyfriend in the face of critics. As the tight end struggles with poor form, Swift has promised to help him get back in shape. According to Life and Style magazine, Swift is “now making it her mission to help him shed the weight and get his six-pack back so that he can have all the haters eating their words.” Here’s hoping her plan works.