Since arriving at the Jaguars‘ training camp facilities this summer. Travis Hunter has been a highlight reel in living color, burning up corners, picking off passes with his jaw in his mouth. And showing the rare two-way skill that made him a Colorado legend. But the buzz surrounding Hunter wasn’t created by his dazzling NFL debut alone. In real life, off-field excitement went to a new peak when he starred in a commercial which had the social media world gasping not for the sport, but for the name…again.

In the commercial for Clash of Clans, Hunter is front and center, inquiring of folks, “Want to prove your offense–defense skills? Get signed!” It was a cheeky wink to his dual role as both wide receiver and cornerback. A duty that made him the most talked-about prospect in years. The commercial cleverly wove into Jacksonville’s narrative around Hunter, who was seen playing the game. He’s not just a rookie; he’s a redefinition of the modern-day NFL player.

The Jaguars drafted Hunter second overall in April, giving up draft picks to get the Heisman-winning phenom who played more than 1,450 snaps in 2024 on both offense and defense. In the same season, he had 96 catches for 1,258 yards and 15 touchdowns, along with intercepting four passes and having 36 tackles on defense. His play wasn’t just good, it was historic.

He was the first player in history to win the Biletnikoff and Bednarik awards in the same season. Setting the standard for what a two-way college football player could do. Jacksonville did not hesitate to spend. Hunter signed a four-year, $46.6 million rookie deal with an all-time record-breaking $30.6 million signing bonus. The largest ever for a non-quarterback rookie. And now, early signs from camp are that they’re ready to let the full extent of his ability rip.

The Clash of Clans ad wasn’t Hunter’s first national exposure. But it was the first time he’d stepped into a marketing role that fused both football culture and entertainment branding. It also proved that his appeal extends beyond just X’s and O’s. Whether fans realized it or not, his off-field presence is growing just as fast as his on-field production.

Fan frenzy and the internet mix-up for Travis Hunter

The moment Travis Hunter’s Clash of Clans ad appeared on social media, the internet did what it was designed to do. It took a five-second clip and lost its mind. The ad may have showcased Hunter’s multimodal ability on the gridiron. But fans quickly shifted their focus. Hunter’s first name and smooth delivery led many to mistake him for rap royalty Travis Scott.

One read, “I genuinely believed this was Travis Scott for a second lmao.” That confusion wasn’t coincidental. This past winter, Travis Scott had already released a Starbucks collaboration and surprised fans with a surprise appearance at Paris Fashion Week, keeping his brand name in the news. He has even collaborated with major sports leagues like the NFL, NHL, NBA, and MLB. So when fans saw a clean-cut, camera-perfect Hunter talking about two-way mastery, they naturally drew the (misplaced) connection.

Another fan said, “I thought supercell introducing a new Travis scott event just like Tom Holand’s 😂❤” mixing gaming hype with hip-hop opulence. Clash of Clans has previously made massive collabs (like with the Tom Holland Archer Queen promotion), so that’s a crazy stretch. The visuals, the tracks, even the cadence of the commercial, all set up a little identity mixing that internet culture got to instantly latch onto. Another one commented, ”chat is this Travis Scott.”

The message was clear: Hunter wasn’t endorsing a game. He was endorsing himself, as a brand, as a player, as a cultural figure. Because in a crowded media environment where newcomers usually get lost in preseason noise. Hunter was able to become a trending topic without so much as lacing up. And of course, bringing in Scott’s name in the mix.

The buzz became noticeable. A new audience noticed him. And for a 2025 rookie stepping into a Jaguars franchise eager for a breakout season. That kind of cultural pull is nothing but noise—it’s momentum. Hunter’s play on the field speaks for itself. So does his persona. Don’t you think?