You ever hear people say, “Everything I am is because of my parents”? For Russell Wilson, that’s not just a saying—it’s a lifestyle. As he kicks off a brand new chapter with the New York Giants, Wilson is doing more than just prepping for football. He’s advocating his new venture, and he’s paying tribute to the man who helped shape him into who he is—his late father—with a powerful message of faith and purpose.

And yeah, he’s doing it with style… quite literally.

So here’s the deal. A month after shutting down his Denver clothing store, Wilson rolled into Augusta during the Masters and launched something pretty special—a luxury golf shoe under his Good Man Brand. But this wasn’t your typical flashy celebrity product drop. This was personal. Wilson shared a heartfelt video as an Instagram reel to talk about his father, faith, and this new venture. “My dad was the ultimate good man,” Wilson said. “He served, he cared, he loved, he gave back.”

“The ethos of our company is this idea of servitude.” Wilson said, taking a note from his father’s book and adding it to his work. This shoe—the $258 “standing on faith” golf cleat—is made as a tribute, as well as a vision of faith. The cleats at the bottom? Shaped like a cross. The meaning? Powerful. Whether you’re lining up your next golf shot, walking into chemo, or just pushing through life, Wilson wants this shoe to remind you: stay grounded in faith. 

Wilson’s dad, Harrison Wilson III, passed away while Russell was still in college. He was a lawyer, an athlete, a military man, and the guy who pushed Russell to be excellent but humble. You can still see that influence today—in how Russell speaks, how he leads, and clearly, how he does business.

This isn’t Wilson’s first entrepreneurial move (he and Ciara co-founded Good Man Brand back in 2016), but it’s definitely his most meaningful. It’s the first time he’s publicly connected his father’s legacy and his faith to something tangible. And in a fashion world that often chases clout more than character, that’s saying something straight from the heart.

He’s flipping the script and doing it his way—faith first. But is that all he’s doing? No, Sir! He is already preparing for the coming NFL season with all he’s got.

From Sneaker Drops to Snap Counts

Wilson’s not just making moves off the field—he’s already locked in with the Giants. Even though the team’s official offseason program hasn’t started, Russell rounded up a crew and hit Georgia Tech for early workouts. Guys like Darius Slayton, Wan’Dale Robinson, and rookie tight end Theo Johnson were out there grinding with him. And honestly? That’s a big deal.

As per Reuters, Wilson has said in an interview, “I expect to be the starter, and come in here ready to rock and roll every day, to be able to lead. I think this team is really looking for someone to lead them every day, in terms of the process in the offseason, during the season, our habits and our thought processes, and how we create a great winning culture.” Coming off a rough 3-14 season, the Giants need someone to rally behind. Wilson’s out here setting the tone—before anyone even asks him to. That’s leadership in motion.

These workouts aren’t just about building chemistry. They show that Russ gets it—he knows time is tight. He signed a one-year, $10.5M prove-it deal. The clock’s ticking. But instead of just talking, he’s showing up, putting in the reps, and making sure his new squad knows he’s all in. He even brought out tight ends Greg Dulcich and Daniel Bellinger for workouts. No egos, no excuses—just straight grinding.

And the coolest part? The same mindset he brought to the golf shoe campaign—faith, discipline, resilience—is the same energy he’s bringing to the locker room. Whether he’s in sneakers or cleats, Wilson’s message is consistent: stay ready, stay grounded, stay faithful. Everything Russell’s doing right now—from faith-based fashion to early grind sessions with the Giants—feels intentional. He’s honoring his dad, rebuilding his career, and setting an example all at once.

And honestly? It’s kind of refreshing. In a league filled with noise, hot takes, and constant chaos, Wilson’s keeping it real. He’s showing fans that legacy doesn’t just live in highlight reels—it lives in how you show up every day. Russell Wilson’s not just trying to make a comeback—he’s building something bigger. With every step he takes—whether it’s launching a cross-shaped cleat or throwing routes at Georgia Tech—he’s living out a mission that’s bigger than football.

And as the new NFL season gets closer, one thing’s clear: Wilson’s not just standing on faith… he’s moving along with it. Let’s see where this chapter takes him.