Jerry Jones’ legal team doesn’t usually concern itself with alternative rock theatrics, but a staged firefight at the Hollywood Bowl was enough to send the Dallas Cowboys’ lawyers sprinting to court. Just hours after the real Dallas Cowboys Cheerleaders made national labor headlines by forming an independent union to bargain for higher wages, the corporate arm behind the squad filed a lawsuit on Friday to shut down a mock, rifle-toting cheerleader act that took place about 1,400 miles away in Los Angeles.
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Pro Silver Star Ltd., the business entity managing the Cowboys’ cheerleading operations, filed an emergency civil suit against My Chemical Romance, the American rock band. Attorney Alex Spiro filed the petition asking a judge for an immediate temporary restraining order and preliminary injunction to stop the band from dressing stage performers in the squad’s trademarked blue-and-white uniforms during mock shootouts for the remainder of their tour dates. The New York Post highlighted the legal clash on Instagram as concert footage began spreading across the social feeds.
“The Dallas Cowboys Cheerleaders are seeing red after the band My Chemical Romance allegedly fooled fans with lookalikes wearing their signature blue-and-white uniforms during a bloody staged shootout at the group’s sold-out Hollywood Bowl concert,” NY Post wrote on Instagram.
It all started on Wednesday, October 21, when My Chemical Romance opened a five-night Hollywood Bowl run celebrating the 20th anniversary of The Black Parade. Lead singer and co-found of the band Gerard Way framed the production around a theatrical storyline set inside a dystopian dictatorship ruled by the “Draag regime.”
During the performance of Teenagers, backup dancers marched out in white shorts, western boots, and blue crop tops with fringe vests matching the DCC’s iconic attire, running through a pom-pom routine. But when the band transitioned into Disenchanted, actors portraying Draag soldiers entered the stage, and the dancers armed themselves with prop rifles, engaged the soldiers in a mock gunfight to defend the band, and were dramatically gunned down.
Sprio detailed the sequence directly in his legal complaint to argue why the theatrical performance crossed into trademark infringement.
“As part of that production, female performers took to the stage in the DCC Uniform–and then armed themselves with rifles in a staged firefight, only to be depicted being shot,” the court filing stated.
Clips of the shootout quickly spread on social media, leaving fans to wonder whether the real DCC squad had been a part of the production. The confusion reached the real DCC, prompting current Cowboys cheerleader Kylie Dickson to post a video clarifying that the real DCC had nothing to do with what she called an “extremely bizarre performance.”
With their brand suddenly linked to a mock armed shootout, Pro Silver Star even sent an emergency cease-and-desist letter to the band’s management on Thursday, October 22nd, demanding they pull the uniforms immediately. My Chemical Romance notably ignored the letter, took the Hollywood Bowl stage for Night 2 on Friday, and performed the same routine in the matching outfits.
With the band refusing to alter the stage design, Spiro filed the lawsuit Friday afternoon seeking an injunction before the residency resumed – scheduled for October 24th, 30th, and 31st. The legal filing made it clear that the Cowboys are not trying to limit the band’s artistic expression, just protecting their trademark.
“Silver Star is not litigious, and it takes no issue with MCR’s music, its artistic ambitions, or any message Defendants seek to convey,” the lawsuit states. “Silver Star does not ask Defendants to change their setlist, narrative, politics, choreography, or even their decision to put gun-toting performers on stage. Silver Star asks only that those performers not wear the DCC Uniform while doing it. The universe of alternative costume designs is effectively unlimited.”
If the judge signs off on the temporary restraining order, My Chemical Romance will have to ditch the blue-and-white lookalikes for something else, or face contempt of court for their remaining Hollywood Bowl dates. If the emergency injunction gets shot down, the band can keep rolling out the routine through Halloween while the broader trademark lawsuit makes its way through the civil court.

