You ever wonder where Deion Sanders‘ iconic “Diamond Turf” line got its name? It wasn’t just clever branding. It was personal. The name’s a mashup of his two-sport greatness—baseball’s diamond and football’s turf, where he dominated games in cleats and kicks that matched his swagger. Since the ‘90s, every Nike release bearing that Diamond Turf tag has fallen into two brackets. Either a retro re-release like the White/Black/Red/Gold DT1, Signing Day DT1/the OG Maize DT3, or a colorway tied to Deion Sanders’ latest chapter at Colorado like Colorado Road or Home DT3s. But if 2024 was the year of the DT3, then 2025 is already shaping up to be a resurrection of the DT1. And the Buffs HC is putting the whole evolution on display. 

On May 24, Deion Sanders Jr. turned the family lawn into a Prime Time runway. In a new episode on Well Off Media, he laid Deion Sanders’ Nike collection one by one around the word PRIME. Some of these are unreleased, by the way. “Shout out to Nike,” Bucky said in the video. “They sent these this week. They’re the ‘93 LeBrons. The versions. It’s pretty cool.”

Then he showed off the Black and Gold pair, saying, “You see the Prime Time right there. It’s hard. The money sign on the back. It’s hard. Shout out to Nike for sending these.” Next, he went back to the collection and picked up a Black and White pair—“This about to come out, I think. This the Ravens’ one.” And then the dutiful son dropped the line, “All this for his Instagram,” and he went on to take pictures. 

And of course, Deion Sanders didn’t waste time flexing them on Instagram. His post featured the 11 Nike sneakers captured beautifully by Deion Jr., who uploaded it with the caption—“Which ones do you want?” Among the lineup are Nike Air DT, Nike Air DT ‘96, and a special Nike LeBron Prime 96, decked out in colorways honoring the Buffs, Atlanta Falcons, Baltimore Ravens, and Seattle Mariners. It was a visual history of Prime’s multi-sport career through sneakers. 

This isn’t some new venture for Deion Sanders. His first Nike signature dropped in 1993. By 1996, the Air DT Max had become a cultural staple. Nike dropped sequels almost annually through 1998. And after a 17-year hiatus, the HC quietly dropped Air DT VI in 2015. But the real comeback began in 2023 when he rekindled his business with Nike, and by 2024, the Air DT Max 96 Black Varsity Maize was flying off shelves in minutes.

And then, there’s that Love Letter to Connie. Try to name another collector with that kind of range, and it brings us to one NBA player. 

Deion Sanders’ collection sets off PJ Tucker’s sneaker radar 

Needless to say, Deion Sanders’ collection sent shockwaves through sneaker culture—and it hit the radar of one of basketball’s most respected sneakerheads—NBA champion PJ Tucker, the man who owns over 5,000 pairs of shoes. If you’re wondering how he stores them, get ready to be amazed.

These kicks go into the sneaker house, which also features a security system monitoring them. And he even has a specific person to fetch his shoes for him. Talk about an avid collector! 

PJ Tucker couldn’t hold back, dropping five fire emojis in complete awe—“🔥🔥🔥🔥🔥” And that’s saying something. This is a man who once wore 106 different pairs in a single season, from 2017-18. He’s a guy with his own sneaker vault and a Nike PE built just for him. When he reacts like that, you know Deion Sanders and Nike just raised the bar. 

Nike and Deion are back and better than ever. After a temporary split, their partnership is going stronger than ever since Coach Prime arrived in Boulder. And with more unreleased drops on the way, the Diamond Turf story isn’t just being told. It’s been worn.