
Imago
September 13, 2025: Bill Belichick is the head football coach of North Carolina. NCAA, College League, USA football game between University of Richmond and University of North Carolina at Kenan Memorial Stadium, Chapel Hill, North Carolina. /CSM Chapel Hill United States of America – ZUMAc04_ 20250913_zma_c04_727 Copyright: xDavidxBeachx

Imago
September 13, 2025: Bill Belichick is the head football coach of North Carolina. NCAA, College League, USA football game between University of Richmond and University of North Carolina at Kenan Memorial Stadium, Chapel Hill, North Carolina. /CSM Chapel Hill United States of America – ZUMAc04_ 20250913_zma_c04_727 Copyright: xDavidxBeachx
That’s a wrap for Week 8, and the Tar Heels currently sit 15th in the ACC with just two wins and four losses. Half the regular season is done, and safe to say, UNC might just be written off as the most dysfunctional program in the entire Power Five right now… one that is a far cry from what their HC Bill Belichick set out to do, one that promised everyone at Chapel Hill an undertaking that will make the program worthy of being called the ’33rd NFL team.’
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Putting Belichick and the program’s entire relevancy into question, NFL Network reporter Tom Pelissero joined The Jim Rome Show on Monday. As one of Belichick’s biggest off-field critics, Pelissero began his monologue by labeling the Belichick experiment a “disaster.” “There were whisperings of this last summer in just talking to people who know Bill that the coaching staff was not really organized,” Pelissero said.
“They brought in 70 new players. If you were to make North Carolina into a relevant college football program, this was it. (GM) Michael Lombardi can send all the memos he wants to the alumni, saying, ‘Hey, this is all part of the process. We are gonna get through over the next several years, that’s just not modern college football.”
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Pelissero narrated just how much the narratives you get to read about the program have changed over time. From selling the program that flaunted having one of the greatest of all-time coaches to outright chaos that it has descended to, including the GM taking an ‘exploratory fundraising trip’ to Saudi Arabia or Belichick’s girlfriend Jordon Hudson fiasco, tides have certainly changed how student-athletes, their agents, or parents would look at it. He concluded his thoughts, saying, “You have a lot of reasons to doubt that this thing is gonna get better before it gets worse.”
“You have a lot of reasons to doubt that this thing is gonna get better before it gets worse.”@TomPelissero gives his thoughts Bill Belichick’s mess at UNC. pic.twitter.com/Yq5KuPe1M9
— Jim Rome (@jimrome) October 20, 2025
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After just six games under Belichick, the Tar Heels had come to be ranked 91st nationally out of 136 FBS teams per CBS Sports Rankings. When they lost 38-10 to Clemson, the stadium emptied before halftime. It’s a sharp contrast to the early-season energy when fans believed in Belichick’s NFL-style rebuild. Behind the scenes, multiple reports, including a detailed WRAL investigation, describe the same dysfunction Pelissero pointed out: a divided locker room, an unstructured coaching staff, and poor communication at every level.
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Those close to the program trace the divide back to December 2024, when Belichick and his handpicked general manager, Michael Lombardi, brought in 70 new players, mostly transfers and recruits unfamiliar with UNC’s culture. That overhaul created immediate tension between Mack Brown’s holdovers and Belichick’s newcomers. Sources allege that Belichick’s recruits received preferential treatment, from better parking and extra tickets to lighter discipline for missing classes or workouts. Some of those players, including Khmori House and Thaddeus Dixon, both linked to Belichick’s son Steve, were cited by insiders as examples of favoritism that fractured team unity.
According to Pelissero, there was some initial contact with NFL teams last year before Belichick joined the Tar Heels, but he realized in December that his best path back to the league might be taking on a college job to prove he could still coach. That gamble, however, hasn’t paid off. The on-field product has only reinforced that dysfunction. The Tar Heels have been outscored 120–33 by Power Four opponents and rank 131st nationally in total offense. Backup QB Max Johnson, a Mack Brown-era holdover, has outplayed Belichick’s $2 million transfer addition, Gio Lopez. Belichick and Lombardi have even publicly admitted the roster “isn’t good enough,” blaming late arrival and lack of relationships in recruiting. Some of the team’s biggest losses through the transfer portal highlight how quickly talent drained away from Chapel Hill:
- LB Amare Campbell (Penn State)- UNC’s top defender last year; now leading Penn State with over 50 tackles.
- DE Beau Atkinson (Ohio State)- Left after spring practice; his exit exposed NIL mismanagement that insiders say pushed him out.
QB Ryan Browne (Purdue)- Averaging 100 more passing yards per game than UNC’s current starter; left amid NIL payment disputes. - OL Howard Sampson (Texas Tech)- Now starting for a 6–0 Texas Tech team and has allowed just one sack.
- LB Michael Short (Virginia Tech)- Producing solid numbers as a Hokie while UNC’s defense continues to struggle.
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Plus, one of Belichick’s biggest disadvantages was his lack of familiarity with the transfer portal and the college recruiting scene. Unlike other coaches, he didn’t have past relationships with players or recruiters to draw from. Pelissero didn’t hold back: “That’s just not modern college football. Look at what Curt Cignetti has done at Indiana. You can engineer a quick turnaround, but you’ve got to do it while the positive momentum’s rolling. The advantage Bill didn’t have that Cignetti did was, he didn’t know the guys in the transfer portal. He wasn’t able to bring in someone he’d coached before or played against. Bill was starting completely from scratch.”
Looking ahead, Pelissero believes things could get worse before they get better. He suggested that North Carolina and Belichick might decide to part ways if results don’t change, but added that an NFL owner could still take a chance on him because of his track record. For now, though, Pelissero made it clear there’s little sign of a quick turnaround in Chapel Hill. However, if UNC’s decision-makers choose to move on, a potential replacement coach is reportedly waiting in the wings.
Bill Belichick’s replacement!
Even though Bill Belichick and North Carolina deny any problems, many people around the program believe changes are needed. Hard Rock Bet listed former Florida coach Billy Napier as a possible replacement. Napier’s time with the Gators was disappointing at 22–23, but he’s known for strong recruiting, something UNC has struggled with under Belichick.
When Belichick and Michael Lombardi took over last December, they promised to build a top program and brought in 70 new players through the transfer portal. But it backfired. A coach from another school said they “miscalculated” by focusing too much on buying talent instead of building a team. The problems showed right away in a 48–14 loss to TCU, the worst defensive game of Belichick’s career.
That’s why Napier is seen as a good fit. In Florida, he rebuilt the roster with two straight top-10 recruiting classes and made talent acquisition his focus. With UNC dealing with staff suspensions, unhappy parents, and poor results, time may be running out for Belichick, and Napier’s recruiting skills might be exactly what the Tar Heels need.
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