You can hate Jordon Hudson all you want, but she’ll hardly ever care. Because in two years of being thrust into the spotlight (and in the last few months, more intensely so), she never has. But that might not be because Hudson is necessarily a bad person. It’s just that she hardly has the time—which was amply clear as the 24-year-old seemed enamored with some “airplane thoughts” while the world keeps deliberating over how much of an issue her association with her six-time Super Bowl-winning head coach boyfriend has been.

So, on one hand, we have the likes of former ESPN journalist Pablo Torre, who came all guns blazing. In May this year during his ‘Pablo Torre Finds Out’ program, Torre alleged how Hudson “hijacked” a Dunkin’ Donuts Super Bowl commercial. “What I am told by among the dozens of people that witnessed the shooting of this, is what happened that day on set was ‘highly unusual.’ Jordon Hudson, who was at the time a person they kind of heard about…had arrived on set and stated immediately pitching herself for a role that had not been discussed in this scripted seven-figure commercial shoot. That would also serve as ‘the hard launch ‘ of their relationship.” And if that wasn’t enough…

Paul Finebaum also didn’t mince words during a First Take episode last week. The main contention? How the young woman has been controlling every aspect of Belichick’s life. But before we tell you about that…

Truth be told, it doesn’t look like Hudson is too worried about any of those allegations, as she’s currently left wondering about a very important, possibly life-altering question: What happens when she and her beau break up? 

On July 12, Jordon shared a short video on her Instagram Story that showed her cinematically looking out the window deep in thought. The caption, however, was the icing on the cake. “If Bill and I were to break up, would he co-write a song with Taylor Swift titled: ‘buh-bah baa ha ba’ ???” she wrote, tagging her location as Bar Harbor, Maine. But that wasn’t even all.

The song she picked is arguably Taylor’s most gut-punching breakup ballad, “So long, London”, which is about the quiet, painful end of something that once felt untouchable. For those of you still unaware, these are just some of the lyrics:

Now, whether Hudson is trying to tell something to us through these lyrics or just embodying her inner Swiftie, you decide. For fans who’ve watched this couple since Belichick stepped down from the Patriots and took over at UNC, this post felt like a crack in the armor or just another day in the life of Jordon Hudson.

And yet, here we are, watching the most tight-lipped man in football history become a tabloid regular. Even his own staff reportedly weren’t thrilled with how much heat Hudson’s presence brought in at Chapel Hill. So when she drops a breakup one-liner tied to Taylor Swift’s breakup anthem? The timeline ignites, or maybe not. For now, though, let’s listen to what Paul Finebaum has to say…

Is Bill Belichick a ‘second fiddle’ to Jordon Hudson?

Paul Finebaum lit the fuse on ESPN’s First Take, saying what many might have been too nervous to say out loud: “Bill Belichick. Anybody heard of this guy? He’s only the most famous NFL coach of all time this side of Vince Lombardi. But lately, he’s played second fiddle to his girlfriend.”

Finebaum’s tone? Less concerned, more entertained. “That’s a story that’s really intriguing everyone,” he said, gesturing at how far things have shifted. “How does he do on the field? Mack Brown did not leave a great cupboard in Chapel Hill. I think Belichick has recruited well. Can he navigate the nuances of college football? That is really the question.”

It’s a fair question. Chapel Hill isn’t Foxborough. And while Belichick’s got his fingerprints all over the Tar Heels’ new-look defense and a few smart portal pickups, this isn’t just about Xs and Os anymore. Finebaum’s colleague Kevin Clark jumped in, adding, “I think it might be one of the least successful teams Bill Belichick has had in a long time, maybe since Cleveland, frankly.” That comment hit hard. Comparing UNC’s roster to Belichick’s early failures in Cleveland wasn’t just shade—it was a flashlight on the cracks. Clark continued, “Obviously, he had a bad end in New England there, but I think this UNC team might be even worse than that.”

The media’s not entirely wrong. UNC doesn’t have the raw talent of a Clemson or even a surging Syracuse. And while Belichick might be brilliant, his entire coaching career has been pro-level chess. College ball? It’s more like playing poker in a windstorm. NIL, recruiting, transfer windows, boosters—it’s messy.

Finebaum’s “second fiddle” remark might sound like a jab, but it reflects something deeper. Belichick is no longer the silent force behind closed doors. He’s now front and center in a football landscape that eats drama for breakfast.