When Deion Sanders does something, he doesn’t just do it; he masters it. This is the man who got drafted by the Atlanta Falcons and then played for the Yankees the same week. The one who showed up to training camp in a limousine, wore a curl under a bandana, and was the only man to play in both a Super Bowl and a World Series. Now, he’s coaching at Colorado, bringing huge waves of transformation both on and off the field. But this time, it wasn’t a one-liner or a transfer portal splash. Right now, it’s millionaire vibes that’s paving the way for an open call. 

Calling all interested Texas high schoolers! Deion Sanders is offering income opportunities. In his new IG story on May 25, he dropped the ad—“Seeking young Highschool kids in Canton Texas to wash cars! The pay is good but the experience will be better.” He also added two tags—@isomyoung & @thehandydandydon to get the wheels turning. And this wasn’t just a random act of generosity. 

The timing is impeccable. Because just hours earlier, Deion Sanders Jr. gave fans an inside look at the Sanders Estate in a new Well Off Media vlog. And right on cue, a truck rolled up with the latest addition to Deion Sanders’ already extravagant garage — A sleek $420K Rolls Royce-Spectre. This new beauty joins an ever-growing fleet that includes both classic cars like a 1964 Chevrolet Impala, 1988 Mercedes-Benz 560 SEC, 1967 Ford Thunderbird, and a 1965 Lincoln Continental convertible and modern luxury vehicles like a custom Ford F-650 and a Lamborghini Urus.

Shedeur Sanders was on the phone with Bucky during the big delivery. And yeah, it turns out this Cleveland Browns colorway beauty belongs to him. He, who already rolls around with a Rolls-Royce Cullinan, a Mercedes-Maybach GLS 600, and a Tesla Cybertruck, among others gave a nod. The 23-year-old already has a car collection valued at nearly $1.1M. But amidst the millionaire flex, Deion Sanders flipped the script.

Instead of just flaunting the $70M HC opened the gates to local kids who might be looking for summer gigs that pay and teach them what hard work looks like under luxury headlights. And just when you think it couldn’t get more Prime, in comes a Nike package. 

Deion Sanders and the Nike sneakers collection

Just before the Rolls-Royce rolled in, Deion Sanders Jr. transformed their lawn into Deion Sanders’ exclusive Nike lineup around the word PRIME. And these aren’t your standard sneakers. We’re talking Nike LeBron Prime 96, Black and Gold editions with money signs, and an unreleased pair inspired by the Baltimore Ravens.

It was a visual representation of the Buffs HC’s sports legacy. “Shout out to Nike for sending these,” Bucky said in the video. And the reason Bucky was laying them all out isn’t just for the video’s sake. “All this for his Instagram,” he added.

It didn’t take long for Deion Sanders to flex those 11 sneakers on Instagram. Again, it’s the one-man media guy who uploaded it for his dad. And naturally, the post garnered lots of hype, including one from a fellow sneaker enthusiast. New York Knicks star PJ Tucker and former basketball legend Isiah Thomas both reacted to the post with fire emojis.

Deion Sanders isn’t just building a culture at Colorado. He’s everywhere, turning everything he touches—cars, kicks, and now car-washing gigs—into a brand lesson for the next generation. And that’s not just millionaire vibes. That’s Prime Time legacy in motion.