When one sister was already ruling UCLA, another chose to join the same kingdom. Sienna Betts, the younger sister of Bruins star Lauren Betts, had narrowed her choices to 11 elite programs, including South Carolina and Michigan. As one of the nation’s most coveted recruits, Sienna leaned on her sister’s experience to guide her. Watching Lauren’s path from Stanford to UCLA helped her understand what truly matters.

“I think seeing her experience at Stanford really helped me a lot. It really helped me know what to look for when picking a school. I am obviously sad that she had to go through that, but I wanted to go to UCLA first,” she said. “I think that we had the same taste and I am really glad that the UCLA coaches really care about the players as people, not just as a part of the system.” Already ranked No. 2 in ESPN’s class of 2025, Sienna is turning heads with her growing NIL potential and sky-high expectations.

What is Sienna Betts’ NIL worth?

Sienna Betts has already made waves in the basketball world with her high school career that involved three Colorado Gatorade Player of the Year awards and the Morgan Wootten National Player of the Year. However, her NIL worth is yet to become public as she settles into a new atmosphere with her sister Lauren Betts at UCLA. 

As she signs new NIL deals, her valuation is expected to be among the highest, considering her blood relations with Lauren Betts and her own exploits

What is Sienna Betts’ estimated net worth?

Sienna Betts’ net worth remains undisclosed, and for now, it isn’t expected to be significant. While college athletes can earn through NIL deals, strict regulations keep those earnings limited. As Betts continues to build her profile in college basketball, her marketability is likely to grow, and her net worth could soon rank among the highest in the nation.

What are Sienna Betts’ notable NIL deals?

The following are Sienna Betts’ current known NIL deals:

New Balance:

Betts signed a multiyear footwear and apparel NIL deal in mid-October 2025, placing her among the brand’s top women’s basketball investments alongside names like Cameron Brink. As is for most such deals, the financial terms were not disclosed.​

“I have been so excited for the announcement,” Betts told Andscape in late August. “It was supposed to happen this week, and I texted my agent like, ‘What’s going on?’ Because I am so ready and excited to finally make it official and share with everyone. I’m just so honored to be a New Balance athlete.”

Sprouts Farmers Market:

On October 21, 2025, Sienna Betts was named to the 2025 PowHERed by Sprouts NIL class, marking a key step in the brand’s push to expand its presence in the health and wellness space. Sprouts added seven new athletes from different sports to its roster, including Sienna and her sister, Lauren Betts. While the deal’s terms were not disclosed, the partnership further cements Sienna’s growing influence both on and off the court.

Unrivaled:

The 3×3 league founded by Napheesa Collier and Breanna Stewart is strengthening its investment in women’s basketball. In July, it signed 14 college athletes to NIL deals, showcasing its support for emerging talent. Among the signees was Sienna Betts, who joined a standout group that included UConn’s Azzi Fudd, Sarah Strong, and her sister, Lauren Betts.

Venmo and Gorjana:

Venmo appears in Sienna’s bio, hinting at a brand relationship. She’s also been linked to Gorjana via NIL. But deal specifics are undisclosed, and her current status with the jeweler is uncertain. For now, consider Venmo a soft signal of affiliation. While the Gorjana tie remains a question mark until a fresh announcement lands.

Sienna Betts is expected to play an important part for the UCLA Bruins in the upcoming season. Betts enters Westwood as a strong playmaker in the post. Her rebounding skills could prove to be an important asset to the team. Particularly after she averaged 10 boards per game, the second-most of any player, at the 2025 FIBA U19 World Cup. Can she replicate the same now?