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DALLAS, TX – APRIL 02: Flau’jae Johnson #4 of the LSU Lady Tigers reacts against the Iowa Hawkeyes during the 2023 NCAA Women’s Basketball Tournament National Championship at American Airlines Center on April 2, 2023 in Dallas, Texas. (Photo by C. Morgan Engel/NCAA Photos via Getty Images)
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DALLAS, TX – APRIL 02: Flau’jae Johnson #4 of the LSU Lady Tigers reacts against the Iowa Hawkeyes during the 2023 NCAA Women’s Basketball Tournament National Championship at American Airlines Center on April 2, 2023 in Dallas, Texas. (Photo by C. Morgan Engel/NCAA Photos via Getty Images)
How well do the athletes with NIL valuations in millions make use of their money? After Olivia Dunne and Paige Bueckers, LSU star Flau’jae Johnson has the third-highest NIL valuation in the Women’s NIL top 100 rosters. And the girls are quite serious when it comes to managing their finances. So, after a hectic schedule of games, the 2023 NCAA champion seeks bliss with a trip to the Bahamas surrounded by waters and peaceful vibes.
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During the latest segment of her podcast, Best of Both Worlds with Flau’jae, Johnson expressed her desire for a wholesome trip with friends after the season. She recalled last year when she took ten of her friends to Miami and then all the way to Bimini in the Bahamas.
“As soon as the season ended, I got a good one. I took, like, 10 of my friends, and we went to Miami, and then we took a boat to Bimini, and to the Bahamas, and that was, like, a vibe. So, like, the experiences really be mean more than, like, gifts,” Johnson revealed on the podcast.
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Johnson has also amassed quite a fortune as a college player, making a little retreat necessary for the LSU star. Rather than expensive gifts, she prefers investing in experiences. She shared how she felt happy to be able to take her parents to a different continent to spend quality time together as she recounted their visit to France.
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CHICAGO, IL – MARCH 26: McDonald’s High School All American Flau’jae Johnson (4) poses for a photo on portrait day on March 26th at the Marriott Marquis Hotel. (Photo by Brian Spurlock/Icon Sportswire via Getty Images)
Speaking of guests on her show, Livvy Dunne holds the highest NIL value among female athletes. Dunne also shared an experience where she and her friends flew from Nashville to New York and back in just one day for work with a brand. As we said before, these girls take their responsibilities, whether on or off the court, very seriously.
Flau’jae Johnson talks about how she maintains her brand
Johnson has an NIL valuation of $1.2 million. According to On3, she has signed three NIL deals with Apple Cash, Bazooka, and JBL Audio. Both Johnson and Dunne appeared in “The Money Game.” Apart from her basketball career, Johnson has also established herself in the music industry, collaborating with prominent artists like 5x Grammy Award-winning rapper, Lil Wayne.
“While I stay actively involved in understanding this value, I heavily rely on my team of advisors, including my representation, to negotiate deals that reflect my worth accurately. They use a combination of market trends, my performance metrics, and personal brand impact to evaluate opportunities,” Johnson said in a conversation with ON3.
Thanks to her music career and NIL deals, she said her valuation has risen to $4.5 million. She has also made a significant impression on social media, boasting 3.7 million followers. Unlike the athletes in the past, today’s athletes are much more aware of their surroundings and possess the basic skills needed to manage their finances, as seen in Johnson.
Stay tuned for more such updates and join us for the exciting second episode of the “Dual Threat Show” as our host BG12 sits down with Georgia Bulldogs star and Mountain West All-Freshman Team Selection, Asia Avinger.
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Pragya Vashisth