Alijah Martin is the standout guard for the Florida Gators. He was instrumental in crafting one of the most unforgettable Cinderella stories in NCAA Tournament history with the Florida Atlantic Owls in 2023, and he’s been unstoppable ever since! In his latest standout performance during the 2025 Final Four, stepped up in the national semifinal against Auburn, delivering 17 points on 60% shooting, including a pair of jaw-dropping dunks—one a breakaway slam after a steal and another soaring over two defenders in transition—helping the Gators secure a 79-73 victory and advance to the national championship game.

The six-foot-two guard was consistent throughout the NCAA Tournament, proving to be a key piece in Todd Golden’s success for the season. What is that yielding on the monetary end?

What are Alijah Martin’s NIL Deals?

As a standout guard for the Florida Gators and a key figure in college basketball, Alijah Martin has leveraged his athletic success and community influence to build a robust portfolio of Name, Image, and Likeness (NIL) partnerships. By 2025, his deals reflect a blend of commercial endorsements, philanthropic initiatives, and collaborations tied to his brand.

One of Martin’s most impactful partnerships is with Chomp Out Hunger, a fundraiser organized by Florida Victorious, which he joined in July 2024. The initiative sells vegetable boxes to raise funds for both student-athletes and the Bread of the Mighty Food Bank, addressing food insecurity in North Central Florida.

Martin’s commercial ventures include a May 2023 deal with RoofClaim, a nationwide roofing company known for its services in inspections and repairs. While this capitalizes on his growing visibility as a basketball star, the September 2022 agreement with Shoot-A-Way — a company specializing in basketball training equipment like “The Gun” shooting machine — shows basketball savvy.

Additionally, Martin joined forces with the North Central Florida YMCA in July 2024, supporting their mission in youth development and healthy living. This partnership reflects his focus on mentoring younger generations, a theme consistent with his earlier community work.

What were Alijah Martin’s High School stats?

Hailing from North Pike High School in Summit, Mississippi, Alijah Martin wasn’t just a basketball star! Unsurprisingly, he dabbled with football too!. While starring as the football team’s quarterback during his senior year, he electrified the stadium with 2,100 passing yards and 1,300 rushing yards.

On the basketball court, Martin took his dominance to new heights, averaging 25.4 points, 8.7 rebounds, and 3.4 steals per game in his final season, earning him an offer from Florida Atlantic University. And from there onwards? We know how great he ended up being. The Gators point guard is making his second trip to the Final Four, and we can’t wait to see how that pans out!

What is Alijah Martin’s Net Worth?

Sadly, as of right now, there’s no information available on Alijah Martin’s net worth or NIL valuations. What we know, however, is that the Florida star deserves every penny that he’s making! His contributions have been crucial for Todd Golden’s Final Four run, and he might be the tipping point for the Gators to win a national title.