Scotty Pippen Jr, who just ranked in the top 10 of NBA 2k for steals, just signed with William Morris Endeavor’s basketball division. WME Basketball announced the news with a simple Instagram post. “Welcome to the family, Scotty Pippen.” The move positions the younger Pippen to capitalize on his impressive trajectory and mirrors the career path of his father, who also found new success after signing with WME.

All well and good till you go down to the comments. Scottie Pippen Sr. was right there writing, “👊🏾🙏🏿congrats and welcome.” We get he’s being a supportive dad, but ‘welcome?’ Well, as with most good things to do with the senior Pip, it’s a low-key fact that he, too, is represented by WME. And of course, Larsa Pippen can’t let an NBA mom opportunity just pass. She too commented, “Let’s go❤️” Despite a bitter custody battle over their four kids, the exes have managed to stay cordial since finalizing their divorce in 2021.

In fact, Larsa relies on Scottie Sr. when their sons are dealing with the pressures that come with basketball. They were also in the same space for their sons’ Preston’s and Justin’s graduations. And they’re always celebrating every one of Scotty Jr’s accomplishments, big or small.

Right now, Pippen Jr. is emerging as one of the best backup point guards in the league. He’s gone from a two-way contract to a first full NBA season on a 4-year, $9.6 million contract. He’s almost similar to his father in some ways. Scottie Pippen Sr. was past the Bulls dynasty when he was growing up, but his son had a near-same trajectory.

He developed in college and had a slow start in the NBA. Now he’s one of the most impressive players off the bench. The Memphis Grizzlies certainly treat him as an asset worth investing in. Which means the younger Pippen will need good representation to capitalize on that. Armed with new representation, his off-court success might go parallel with his dad’s recent projects.

The business of being a Pippen

It wasn’t until The Last Dance premiered in 2020 that most newer NBA fans discovered that the guy who won all the rings with Michael Jordan was grossly underpaid. Scottie Pippen was represented by powerhouse agents like Jimym Sexton and Kyle Rote of the CAA throughout his playing career. Despite the agents’ best efforts, Pippen got a more team-friendly contract with the Bulls, which was the source of his frustration.

After six championships and retirement, Pippen signed with Wasserman Media in 2014. They usually managed his speaking engagements then. Until 2020, when the Netflix documentary dropped. Then Pippen’s displeasure with Jordan took center stage amid a nasty reconciliation and divorce with a Kardashian-adjacent Real Housewives star. The underrated Bulls legend was in the spotlight again and getting new deals. So he signed with WME, got a book deal, was on the ‘No Bull Tour’, and so much more.

After Kylie Jenner dressed Stormi in a ’93 Bulls world championship tee, everyone went crazy and bought different iterations of it. That spurred Charles Oakley to collaborate with Pippen, through WME, to re-release their famous sunglasses.

WME received many activations for Pippen that were not there before. Pippen did the voiceover in The History of a Dream, had speaking engagements with American Express, a deal with Michelob Ultra, and capitalized on Pip’s unique voice for commercials.

Armed with a solid new contract and the same powerful representation as his father, Scotty Pippen Jr. seems well-prepared to not only build his own on-court legacy but also to capitalize on it off the court, just like his dad before him.