“I know what it takes to build a winning culture. This is about more than the banners and trophies, but preparing those student-athletes for life on and off the court.” When Shaquille O’Neal accepted the job of the new GM for the Sacramento State, he knew it would be a commitment like no other. The 4x NBA champion’s role is voluntary, and he is not being paid for his services. Yet, he is very active with his ideas as per the Head Coach’s recent revelation.

On April 28, Sacramento State named Shaq its new general manager, just weeks after his son, Shaqir O’Neal, transferred in. Coach Mike Bibby recruited Shareef and persuaded Shaq to sign on. Since then, we have heard plenty of positive of the Lakers’ star legendary role as a mentor to the student athletes. Recently, the HC did a tour of the newly renovated facility, known as The Well, where he spoke about the help that the Big Aristotle has provided.

“(O’Neal) is such a high-profile person, and when I asked him, it was no thought. He has been onboard ever since, and we talk every single day. He’s throwing players at me. It’s going to be a good relationship,” Bibby said. The relationship seemingly is already working as Sacramento State has announced 11 new players, either transfers or recruits, including Shaq’s son, who have joined the program. It’s not just advising from afar, the 3x Finals MVP will be in attendance in the new facility.

The Well will host games this upcoming season. It’s an upgrade from The Nest, which had a seating capacity of just 1,012 people, and the new one can accommodate about 3,200 fans once renovations finish. The schedule is not announced yet Coach Bibby confirmed that Shaquille O’Neal is expected to be at the first game. After that game, “it is up to him what he wants to do,” Bibby said. But the Hornets fan can get a glimpse of the 53-year-old even before the season commences.

Shaquille O’Neal’s will connect with fans as the first visit to the Sac State comes to light

When the hiring was complete, Sac State’s athletic director discussed Shaq’s role at length. Mark Orr jokingly added that another reason the Lakers’ legend could benefit is for the “in-game” entertainment. It seems DJ Diesel took this seriously, as he will perform a show at Heart Health Park at Cal Expo on July 11. Yes, the first date post his Sac State GM announcement.

O’Neal kicks off “Shaq’s Bass All Stars,” and it coincides with the first date of the California State Fair. After selling out big events such as Tomorrowland, the Hornets fans will hope to get a glimpse of their new GM. He won’t be performing alone; along with him, it will be Rated R, Celo, and special surprise guests also present–a perfect way for Shaquille O’Neal to connect with the crowds and also make the most of his stint at Sacramento State.

The plan from the 53-year-old is simple: provide the help and the entertainment at the same time. So, not only will he have time to closely monitor his son’s development, but also other budding college athletes. Meanwhile, he will continue with his other ventures, including his DJ tours, as he plans to expand his own $500 million empire.