
USA Today via Reuters
Kobe Bryant poses for a portrait inside of his office in Costa Mesa, California, on Jan. 17, 2020. Bryant, one of the greatest NBA players in history, is building an impressive resume in his post-basketball career, including winning an Academy Award.Syndication: USA TODAY

USA Today via Reuters
Kobe Bryant poses for a portrait inside of his office in Costa Mesa, California, on Jan. 17, 2020. Bryant, one of the greatest NBA players in history, is building an impressive resume in his post-basketball career, including winning an Academy Award.Syndication: USA TODAY
Kobe Bryant and his process that led to success on the court is no secret. In fact, it’s one of the reasons why athletes across sports hail the Lakers legend as a true icon. Once he retired from the hardwood, the focus was firmly on family, until the art of storytelling influenced him. This was not a set-in-stone path, yet his first movie, Dear Basketball, won an Oscar. That was not by chance, but Mamba’s ability to pay attention to every small detail, and to not back down from the demands.
This sounds familiar with respect to his behavior on the court. And as it turns out, this attention to detail led to him even rejecting book deals.
“He actually was so passionate about storytelling that when he took his book ideas to publishers, what they would do is they would sort of put him in the cookie cutter, like, ‘Well, you’re a successful celebrity or athlete, you have a big following, here’s how we do the book’. And he actually rejected book deals.” Jimmy Soni, who is currently writing a book about Kobe Bryant, explained the Lakers legend’s behavior and his refusal of book deals.
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The 18x All-Star was previously considered for a role in the movie Uncut Gems as well because he saw himself in a “behind the camera” role, something he eventually found success in. It turns out that Bryant was similarly inclined to create his own company in the publishing sphere, simply because existing publishers did not want to create the quality of product he envisioned.
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“He actually spent two weeks with his team re-architecting the barcode on one of his books because he wanted the barcode to more fluid and elegantly blend into the backdrop of the book. And no publisher was going to spend two weeks and huge amounts of resources to re-architect a barcode. And so at every part of it, he was like, well, what’s the highest quality thing we could do? Publishers were giving him insufficient answers.”
For the Lakers legend, even the barcode on the back of his book needed to be of the highest quality, and that sort of customization demanded the creation of his own company. That led to the creation of Granity Studios in 2013.
“So he designed his own publishing company so the books could be better. And it’s like, it’s incredible. I mean, it’s like an incredible level of commitment at betting on yourself when you have big publishing houses saying, yeah, ‘you’re Kobe Bryant, we will work with you.’ And he’s like,’ you’re not going to do it to my level.’”
Kobe Bryant started his own publishing company because he didn’t think the traditional ones met his quality bar.
And he was as obsessive about publishing as he was about basketball: he once spent two weeks with his team redesigning the barcode on a book because he wanted it to… pic.twitter.com/liQtLuqWTG
— David Perell (@david_perell) August 27, 2025
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That’s why he was able to secure an Academy Award for an animated short film titled ‘Dear Basketball,’ an emotional letter which he originally penned when he initially announced his retirement from basketball. With Granity Studios, Kobe went on to create multiple other sports-based books and series, all proving to be a much more accurate representation of his vision.
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Kobe Bryant turned down $50 million for his vision—was it genius or madness?
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Kobe Bryant rejected $50 million project
Did you know Kobe Bryant lost a role to Kevin Garnett? As per reports, the Lakers legend was the original choice when the script was being written. So, why did the 5x NBA champion give up? The movie was Uncut Gems, a thriller/crime, where the Directors Benny Safdie and Josh Safdie, and main star Adam Sandler were very keen for the 2x Finals MVP to join. His part was then done by Kevin Garnett, and the movie earned $50 million on a $19 million budget.
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The Lakers legend wanted to focus on his directorial ventures and hence passed on the project. Kobe Bryant knew about his influence and wanted to be a positive role model for young African American children. That’s why he once detailed his plan about his goals and how he wanted to tell stories for his children. He also launched a production company in 2013, which produced the 2017 animated short Dear Basketball. Not to forget, his collaboration with Wesley King on The Wizenard Series: Training Camp book.
Just like an award-winning movie, his book also became a New York Times bestseller in 2019. At first, the plans of transition from basketball were not certain. But once he got hooked on it, there was no stopping the Lakers legend. Another good news for the Kobe fans, a new biopic is in the works, and it solely focuses on the draft drama that led him to Los Angeles in the first place.
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Kobe Bryant turned down $50 million for his vision—was it genius or madness?