You know how some duos are just meant to be—like peanut butter and jelly, or… Jordan and Nike? Well, NBA players and sneaker brands are right up there. Everyone knows MJ made Nike a religion, but here’s the twist. In 2023, Shaquille O’Neal pulled a full-circle power move by stepping back into Reebok, this time as President. Yep, the same brand he split from in ’98. Talk about unfinished business.

Shaq has translated his sneaker legacy into a full-blown mission in his new docuseries, Power Moves. He’s stepping in as President of Reebok Basketball, alongside Allen Iverson as VP, to revive the iconic brand that helped launch his career. It’s a gritty, hands-on, and full of high-stakes decisions from Boston HQ to basketball courts across the country. For Shaq, it’s personal. And while the whole series is packed with fire, there’s one moment in the trailer that’s got everyone talking.