The crypto market took over the finances of the world. The recent boom saw many trading giants explode in revenue. And one of the upcoming companies was FTX. As the revenue exploded by over 1000%, they had some valuable partnerships right on their hand. Notably, big-time athletes and stars like Stephen Curry, Shaquille O’Neal, Tom Brady, and Giselle Bundchen hopped on the team. Likewise, their involvement changed the scope of the trading company.

Coming into business just three years ago, owner Sam Bankman-Fried dove into the world of sports to find some of the best partners. His first move was to get NFL’s highly regarded GOAT QB, Tom Brady, and supermodel wife, Bundchen. Their advertisement set up the next course of action, a call out to a few NBA greats. Notably, Stephen Curry and Shaq joined the ranks. With their ‘Not an Expert’ commercial running through the NBA playoffs, FTX’s visibility was on an ascend.

Moreover, with the crypto boom this year, the finances of the trading company rose at a staggering rate. A 1000% from last year, FTX generated over a billion dollars in revenue. And this is how they did it.

Stephen Curry, Tom Brady, and others help FTX make the big jump

Selling themselves as the leading crypto platforms, FTX’s partnerships helped them gain recognition. Probably having some of the greatest athletes of this generation played a major role. Tom Brady and Giselle Bundchen even became investors in FTX. In addition, their plan to endorse through sports has been booming like crypto itself.

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Generating over $270 million in just the first quarter, the Stephen Curry partnered company set the foundation. As crypto took over, FTX tagged along with the party. After roping in $90 million in 2020, FTX boomed to make over a billion in just one year. And Bankman-Fried has more plans for his company. Notably, the founder has made some key acquisitions. In July, they signed a deal to acquire companies such as BlockFi and Bithumb.

A combination of the right faces to the brand and the boom of crypto helped FTX rise among the ranks. Competing with established platforms such as Coinbase, FTX still has a long way to go. However, as Stephen Curry and Tom Brady have shown in their sporting careers, they are willing to do anything for the win. Moreover, with Shaquille O’Neal loving crypto himself, his business brain could serve as a valuable tool.

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FTX has likely created a team that could reap success. And last year seems to be just the start.

Do you think Brady, Curry, and other star athletes will take this company to further new heights? Let us know your views in the comments below.