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Everyone knows Shaquille O’Neal as one of the most dominating forces in the history of the NBA. A 19-year career that was heard around the world. The Big Diesel was often an unfair matchup as he dunked through every team. And for Shaq, he didn’t stop growing even after one of the finest basketball careers. Recently, he revealed which companies made O’Neal the owner of $400 million.

Terrell Owens holding Dude Wipes XL

Shaq was one of the biggest names ever since his days in college. The young center quickly became one of the best players in the league. Brands ran behind him to get a piece of his success. Likewise, Reebok was the first to start Shaq’s big sponsor empire. As his career developed, more brands came into Shaq. His panel mate, Charles Barkley even joked about his insane sponsorships once. However, it was after hanging up the sneakers that he put his knowledge to work.

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Along with basketball, Shaq conquered the worlds of music and film. But nothing comes close to his business empire.

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Who helped Shaquille O’Neal grow to $400 million?

Shaquille O’Neal is by far one of the smartest players out there. A series of clever investments helped him climb the ladder. After earning a humungous sum of $292 million from the NBA, he used his funds to become even bigger. The Los Angeles Lakers legend has become a business tycoon with a crazy portfolio. At one time, the Big Aristotle owned more than 150 car washes. Now, he is attending the 2022 International Franchise Association as a keynote speaker.

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On the latest episode of ‘The Big Podcast with Shaq’, the Big Aristotle revealed the number of companies he has worked with before or is currently a part of. “I’m a part of over 100 companies, I have 30 endorsement deals, I am invested in over 200 companies, my favorite word in business is joint-ventureship,” Shaq said.

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Franchises are the backbone of Shaq’s business empire. The Big Diesel has partnered with multiple big brands on his way to becoming one of the wealthiest NBA stars. His franchise venture is vast, but nothing tops his contribution to the food industry.

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He has owned and sold 155 Five Guys Burgers restaurants up until now. In addition, he currently has 17 Auntie Anne’s Pretzels and nine Papa John’s franchise units to his name. Notably, the Big Diesel is also a brand ambassador for his pizza partners. He has been on Papa John’s board of directors since 2019. Apart from several franchises, Shaq has also started up a number of his own. Starting in Sin City, his Big Chicken brand now has 10 locations with several note-worthy partnerships.

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Shaq continues to grow his empire with clever knowledge of the business game. What do you think of Shaq and his business empire? Tell us your thoughts in the comments below.

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Anuj Talwalkar

4,491 Articles

Anuj Talwalkar is a senior NBA Newsbreak specialist at EssentiallySports, trusted for his real-time coverage and fast, accurate updates on league developments. With five NBA seasons and two Olympics coverages under his belt, Anuj stands out as the go-to reporter for the NBA Matchday Newsdesk. As part of the EssentiallySports Journalistic Excellence Program, he continuously refines his hard reporting with grounded storytelling shaped by fan culture and court-level insights. An economics graduate and lifelong OKC fan since the Supersonics era, Anuj combines analytical thinking and a genuine passion for basketball. He’s recognized for both his live news coverage and feature writing, with aspirations to someday interview Russell Westbrook. Anuj’s reporting is marked by its reliability, depth, and strong connection to the pulse of the NBA.

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