While the Nuggets were firing folks like it was Black Friday at the front office, Russell Westbrook was launching a very different kind of career—one where the only turnovers are fabric swatches and the only pressure comes from a clothes steamer. Confused? Let me help you.

On WNBA Draft night, No. 6 pick Georgia Amoore walked on stage looking like a boss in a custom black blazer-skirt combo with floral embroidery and in that back it read “Honor Women.” No heels. Just presence. The designer? Russell “First-Team All-Tunnel” Westbrook. And no, this wasn’t a last-minute scramble.

This fit was months in the making. Back in November, Georgia gave Russ the brief: “I want black, I want a blazer, I want a skirt, and I’m not wearing heels.” Respect! Russ went full creative director. The result? Perfection!

And this wasn’t just a one-off celeb collab for the Gram. “He was very collaborative,” Georgia said. “He spent hours with me fitting it, trying it on… even the little advice he gave along the way.” Hours. As in plural. West brook really treated this like Game 7 of the fashion finals!

“To have contact like that now, someone I can lean on… it’s amazing,” she added. “And I think it’s the start. You’re going to see this happen more often.”

Translation? Russ wasn’t just there to nod, smile, and stamp a logo on the tag. No, this wasn’t a cameo. It could be a full-blown soft launch of Russ & Co. Tunnel Takeovers, LLC., with Georgia being client No. 1.

Now, let’s talk about the brand behind the magic—Honor The Gift. Westbrook started it in 2016, and it’s way more than just a celebrity brand. It’s his love letter to LA. To the culture. To the struggle and to the creativity born out of that mix. One of the collections even reimagined 1800s workwear. Like… who even thinks of that? Russ, duh!

And it’s not just online drops and influencer promos. In 2022, he opened a whole flagship store in West Hollywood. Big retail energy. Community events, pop-ups, fashion drops that make the timeline cry—it’s got it all. It’s like Russ turned the tunnel into a whole lifestyle.

Meanwhile, the Nuggets were in total chaos mode—coach out, GM out, vibes on life support. But don’t blame Russ. In fact, Nuggets owner Josh Kroenke made a few things about the ‘Beastbrook’ clear.

Josh Kroenke Puts Russell Westbrook Rumors to Rest

While Russ was out here styling WNBA stars and launching fashion empires, Denver’s front office was, well, a bit of a mess, to put it mildly. Nuggets owner Josh Kroenke admitted he almost fired head coach Michael Malone twice—once over Thanksgiving and again during the All-Star break. Both times, he hesitated, believing in the squad’s potential. But eventually, change came.

Kroenke owned it, saying, “To be frank, neither of them deserved it… I needed to be better.” That’s rare honesty. But that’s also messy. And if you thought Westbrook had anything to do with the drama—nope. The franchise owner made it clear: Westbrook’s not just safe—he’s celebrated.

“Russ was a very spicy ingredient for us to add,” he said. “We needed some spice this year.” Translation? While others are on the hot seat, Russ is the secret sauce. His energy, experience, and straight playing style brought something the Nuggets clearly needed this year. Sure, the season didn’t go according to script, but Russ wasn’t the plot twist. If anything, he’s the scene-stealer.

He’s averaging 13.3 points, 6.2 assists, and 5 rebounds in just under 28 minutes a game. But when he taps into his vintage Mr. Triple-Double mode? It gets wild—like his recent 30-point, 11-rebound, 6-assist, 3-steal performance against the Spurs. Hence, Westbrook’s sticking around.

Now, the offseason buzz has already started spinning stories—because that’s what the NBA does—but at least one name is off the “who’s next?” list. And, spoiler alert: it’s not just because he’s great at stitching a hem!