Savannah James’ business portfolio is getting impressive and increasingly diverse. After launching Reframe Beauty (2025), a science-backed skincare line, and Let It Break, a community-based women’s personal development platform, LeBron’s better half is entering the sports world on her own as an investor.
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Savannah joins the investor group of LOVB Los Angeles, a professional women’s volleyball team that will begin play in 2027. They already boast a high-profile group of investors and players. Only days before LOVB LA unveils its official name, logo and identity, James also reveals why she’s made a move in volleyball.
“Hi guys, it’s Savannah James, and I’m just dropping by to tell you that I am officially an investor in LOVB Volleyball LA,” she said in the announcement video. “So excited to be alongside Issa Rae and Alexis Ohanian [Serena Williams’ husband] on this journey. It was important to me to make my investment with LOVB Los Angeles because my daughter is a volleyball player. She is coming up alongside amazing athletes who deserve the recognition that they are getting right now.
“So any chance that I have to be able to support that or stand behind it and do things that matter in that way, I am 1000% involved. We have amazing coaches, Olympic-level athletes, a roster that can’t be beat, honestly. Excited for you guys to join us this season. I don’t think I mentioned, but our home is the Intuit Dome. If you’re not there, you need to be there. Tell your friends about it and visit.”
LOVB LA is one of four teams set to join the league soon, one that Savannah’s daughter, Zhuri, hasn’t played in yet but has a connection to. Earlier this year, she made the first serve in a match between LOVB Salt Lake and LOVB Austin in Long Beach. The video went viral, and Ohanian called her a “future star.” Zhuri, 11, plays competitive volleyball for City Volleyball Club in Southern Cal.
While it’ll take years for Zhuri to make her professional debut, LOVB LA is building its roots with a strong inaugural team, with Olympic medalist and setter Carli Lloyd on board. Now, bringing Savannah on as an investor will surely attract more attention to the LOVB league and sport as a whole. Former Cornhusker Lexi Rodriguez is another big name on board with LOVB’s Nebraska squad.
Meanwhile, LeBron James also shared Savannah’s latest announcement video on Instagram, where she explained that LOVB LA is “creating a platform for women to lead, compete, and inspire the next generation.”
Speaking about Savannah’s entrepreneurial path last December, LeBron said he is “proud of her,” praising how she has pursued projects that reflect her beliefs.
“I’ve seen firsthand through my daughter Zhuri how powerful volleyball can be for young girls, the confidence, discipline and sense of community it creates,” Savannah said in another statement. “I’m excited to be part of LOVB LA and to help build something special that girls like Zhuri can aspire to be part of one day.”
Savannah’s independent path now connects with a sport that has become especially personal for the James family for an honestly understandable (witty) reason.
“Don’t get my wife mad! My wife is done with this basketball, she’s done with it!” LeBron said last season. “[Zhuri] is a volleyball player. But she’s been around the game for a while. So, she do got good handles. She got a good form, too. But my wife ain’t playing that. Not another one. She says that’s it. That’s it.”
The move from Savannah comes at an interesting time. LOVB LA is preparing to introduce its official name, logo and brand identity on September 25 at Intuit Dome. The venue can hold up to 18,500 spectators. A public Fan Fest and Select-a-Seat event will follow on September 26, giving fans their first major opportunity to experience the new franchise inside its home arena.
Ohanian recently called LA the best place to “create one of the best live experiences” in women’s sports, and that is exactly what they’re setting out to do.
For Savannah, though, the investment is about more than attaching her name to the right LA sports venture. It is particularly striking given that her husband, LeBron, spent eight seasons with the Lakers and that the James family has an unbreakable connection to the Purple and Gold franchise. Savannah, however, waited all these years to put her money where she believes it will do the most good.
Beyond her independent business ventures, Savannah has launched mentorship initiatives at her alma mater, Buchtel CLC, to support and inspire high school girls. Her guidance went beyond academics. She also began ‘I PROMise Makeover,’ an annual initiative in which she pays for dozens of underprivileged girls’ attire. She didn’t want money to be the only reason they missed out.
“Having grown up in Akron, I know what it’s like to face insecurities, to second-guess myself. Like every young teenage girl, I’ve had those moments of doubt,” Savannah said. “To see the girls’ faces light up with excitement and confidence is what fuels my passion. That is the reason I’m here. They are my purpose.”
Savannah’s latest business initiative with LOVB LA landed right in the middle of both her priorities, which are supporting her own daughter’s dreams and creating better opportunities and empowering young girls.