NASCAR aims big with marketing campaign for Netflix series
In a recent post made by NASCAR’s official account on X, fans were greeted with the sight of Full Speed’s marketing campaign using gigantic billboards in two of America’s most influential cities, Los Angeles and New York. The post contained a simple caption that showcased the sport’s push to widen its audience, “From Sunset Blvd. to Times Square, everyone knows it’s time to go Full Speed.”
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The Times Square billboard featured the silhouette of a heroic Ryan Blaney while a similar one was placed on Sunset Blvd. And while most of the world today has gone digital, the demographic that craves the streets of Los Angeles and New York every day is certainly one that NASCAR will hope to convert into avid viewers.
