Home/Golf
Home/Golf
feature-image

Imago

feature-image

Imago

LIV Golf appears to be on a mission to make major changes. They have reapplied for world ranking points earlier this year, then the league announced additional spots for golfers on the Asian circuit and its promotional event. Recently, it switched from its 54-hole format to the more traditional 72-hole format. Now, LIV has made another move toward getting the upper hand over the PGA Tour.

Today, LIV Golf announced a three-year deal with Trackman, the ball-tracing technology partner of the PGA Tour. Sports Business Journal’s Josh Carpenter had already hinted at the deal through an X post. “LIV is announcing a multiyear partnership later today with @TrackmanGolf. Technology expected to be integrated across LIV’s broadcasts, etc. PGA Tour just renewed its agreement with Trackman through 2030,” he wrote.

“For the last 20 years, Trackman has been the leading sports technology in the golf industry. We share a passion for innovation and a vision to use technology to advance golf and engage fans across the world in new ways, and this partnership is a perfect example of this,” said Ross Hallett, LIV Golf Executive Vice President, Head of Events.

ADVERTISEMENT

Article continues below this ad

The new partnership will see Trackman’s radar units installed on all 18 tee boxes at LIV Golf events. This will provide the same real-time ball tracking and analytics for broadcasts and player development that the technology has been offering the PGA Tour. Besides that, LIV will also integrate Trackman technology into its driving ranges and VIP hospitality areas. Additionally, the league plans to use the data to enhance broadcast graphics, pre-event coverage, and fan experiences.

ADVERTISEMENT

Article continues below this ad

The PGA Tour and Trackman first teamed up in 2006. Both organizations renewed their decades-long collaboration recently in August 2025. “Since first beginning our relationship 20 years ago, Trackman technology has assisted PGA Tour players in fine-tuning their skills while helping the PGA Tour and our network partners elevate the experience for viewers at home,” said Ken Lovell, PGA TOUR’s Senior Vice President of Golf Technology.

Top Stories

Brandel Chamblee Calls Out Special Treatment of Jordan Spieth & Rickie Fowler During PGA Tour Events

Charlie Woods Matches 34-Year-Old Tiger Woods Record Despite Turbulent Year

Amanda Balionis Makes Personal Admission as Her Golf Initiative Nears 5-Year Milestone

Tiger Woods’ Treatment of Caddies Set Him Apart from PGA Tour Rivals, Confesses Steve Williams

Trackman is a pioneering sports technology company founded in 2003 by Danish golfer brothers Klaus and Morten Eldrup-Jørgensen. They partnered with radar engineer Fredrik Tuxen to launch the company. The idea originated from Tuxen’s experience with military Doppler radar technology used for tracking bullets and missiles. He helped adapt the same technology to track golf balls. Trackman’s technology tracks shots with radar emitting 150 signals per second. It provides real, measured numbers that hundreds of tour professionals rely on to prepare and compete at the highest level.

As Trackman technology integration advances for LIV Golf, the league’s broadcasts will become more data-rich and interactive. LIV wants to enhance the viewing experience and provide new incentives for people to tune in. As mentioned above, this is one of the many steps the PIF-funded league took this year to make it more mainstream.

Read Top Stories First From EssentiallySports

Click here and check box next to EssentiallySports

One of the biggest decisions LIV Golf has made with the aim of preventing rejection from the OWGR is moving to a 72-hole format.

ADVERTISEMENT

Article continues below this ad

LIV Golf moves to 72-hole format

LIV Golf has always played a 54-hole format since its inception in 2022. However, the Saudi-backed circuit is attempting to align with standard and traditional golf. Therefore, it is switching for the first time to four rounds. The events on the 2026 schedule are expected to start on Thursdays.

Jon Rahm, Dustin Johnson, and Bryson DeChambeau have supported this move. Jon Rahm had voiced wishes for a 72-hole format in 2024, and now LIV has finally made the switch. “This is a win for the league and the players,” said Jon Rahm, Legion XIII Captain. “Moving to 72 holes is the logical next step that strengthens the competition, tests us more fully, and if the growing galleries from last season are any indication, delivers more of what the fans want.”

article-image

Imago

Bryson DeChambeau also said that, “By moving to 72 holes, LIV Golf is taking a proactive step to align with the historic format recognized globally.” LIV Golf’s CEO, Scott O’Neil, emphasized that the move marks a new chapter of growth for the league. It challenges players more fully and provides a better experience for fans and viewers.

LIV Golf’s partnership with Trackman signals another bold move in its push to rival the PGA Tour. With all these moves, including the switch to a 72-hole format and the integration of advanced technology, the league is positioning itself as a serious contender in professional golf’s future.

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT

ADVERTISEMENT