Tiger Woods ended his 27-year partnership with Nike in January 2024. The Big Cat had been one of the biggest names in the brand’s roster for nearly three decades. However, with his new apparel line in place, Woods chose to stop receiving sponsorship from them. Now, Tommy Fleetwood has also taken the same route.
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As reported by Josh Lees of the Bunkered, “Had confirmation that Tommy Fleetwood will no longer be wearing Nike after some noticeable apparel changes over the last week 👇.”
Fleetwood had been with Nike since 2010. The brand had become a part of his identity, styling him with amazing athletic wear. However, the Englishman was seen sporting a different brand during the 2026 Dubai Invitational.
Usually, Fleetwood is seen wearing apparel with the iconic swoosh logo on the course. However, rumors of him discontinuing as an ambassador first came to light when fans couldn’t find the logo on his polo at Dubai Creek Resort. Speculation arose, suggesting that Fleetwood had been sporting the Lululemon brand for the event. However, it was later confirmed that he was wearing apparel from Vuori at the 2026 Dubai Invitational instead.
This came as a surprise, as only a few days ago, reports suggested that Nike would be re-strategizing its sponsorship for Fleetwood. Meanwhile, Tony Finau had already signed a deal with Nike’s subsidiary, Jumpman by Michael Jordan.
According to Vuori’s website, no other professional golfer is sponsored by them. However, Detroit Lions quarterback Jared Goff is partnered with them.
Had confirmation that Tommy Fleetwood will no longer be wearing Nike after some noticeable apparel changes over the last week 👇 https://t.co/7NrVVHIUfo
— Josh Lees (@joshwlees) January 19, 2026
Notably, it’s uncertain if Fleetwood has signed an official contract with Vuori. However, Nike still has a number of big names under their belt.
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Nike might not suffer despite losing Tommy Fleetwood as an ambassador
Nike has been able to attract the biggest athletes in quite a few sports in terms of sponsorship deals. The same is the case for golf, as they have had the opportunity to sponsor the likes of Woods, Koepka, and Co. Hence, Tommy Fleetwood’s departure might not hurt them too much.
The brand still has the likes of Scottie Scheffler and Rory McIlroy among its ranks. Scheffler has been a part of the team since 2022 while they signed McIlroy 13 years ago, in 2013.
Alternatively, Nelly Korda, Caitlin Clark, and many more big names are also signed with them. Korda even co-designed sports shoes with the Nike team. She gifted the first pair of her new shoes to Clark, in a bid to strengthen ties with the WNBA superstar.
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