Good Good Golf’s now-deleted Callaway driver ad is still in the news. The ‘Obsession’ skit sparked a wave of backlash, prompting the PGA Tour CEO to criticize it and multiple retailers, including PGA Tour Superstore, Golf Galaxy, and Target, to remove its products from shelves and online. Co-founder Garrett Clark recently addressed the fallout in an eight-minute video on X. He apologized on behalf of Good Good, calling the harsh comments justified, but also pointed out the inappropriate and ugly comments directed at Alexis Miestowski, the female creator featured in the controversial ad.
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“I wanted to first start by saying I personally want to apologize for playing the role in this skit, in this ad, to the magnitude that I did. And then, on behalf of the Good Good marketing team, I wanted to apologize as well because this is not at all what we stand for. I want everyone to know that I do not support DV abuse or any of that kind, so that’s the first thing I want to say,” he said.
The ad’s premise: the main character becomes “obsessed” with his driver, and anyone who touches it gets pulled into that obsession too. But after reflecting on the ad, Clark admits it is a “terrible” concept in hindsight, saying that his “skin was crawling” once he saw it online.
Clark acknowledged that the ad could have been upsetting to some viewers, then turned his attention to Alexis Miestowski, who has received significant online criticism since it was released.
He read two comments that he described as personal and derogatory, noting the contrast between criticism of the ad’s violent framing and the messages directed at the female content creator. He said Good Good and he could handle criticism, but Miestowski should not be singled out.
That said, according to NUCLR Golf’s latest X post, The Telegraph reported that the fallout has extended beyond social media backlash into business consequences, with their sponsorship deal with the PGA Tour reportedly under strain.
Clark closed by reaffirming Good Good’s stated commitment to growing women’s golf, pointing to the brand’s “Good Good Girls” content and its inclusion of women in live events. He further said that the criticism of the ad had spurred important conversations about inclusivity in the sport, adding that he hoped fans would move past the incident so the brand could keep building on that goal.
Clark’s public naming of abuse marks a shift from Good Good’s initial response.