YouTube content creator group Good Good Golf and blue-chip golf brand Callaway recently made headlines, but not for the right reasons. The pair was recently criticized after Callaway partnered with Good Good Golf to promote its product through an ad on social media.

The ad titled ‘The Driver’ aimed to promote Callaway’s new Quantum Driver. However, they went for the worst possible execution. Why? Well, because the ad showed Good Good member Garrett Clark shoving a woman to the ground as she reached to grab his driver from the bag.

To make matters worse, he warned her, “Do not touch my new driver.” Naturally, it wouldn’t take a rocket scientist to figure out what was wrong with the ad, especially since women are a huge part of the sport. Meanwhile, the ad came off as a sexist taunt to them.

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Regardless, while Callaway and Good Good may have overlooked the obvious issue with the ad before approving it, once the public lashed out on social media against the message the ad was sending, Good Good Golf quickly pulled the ad from social media.

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However, it was too late by then, as many had not only seen it but also saved it and shared it across social media. Golf content creator Rick Golfs shared the ad on X and gave his take on the ad. 

“They deleted the video and Tweet,” he wrote. “The people spoke. Hopefully, this sends a message that golf doesn’t need to go for the lowest possible IQ audience. And even then, wtf was this?”

“The worst golf club ad ever made,” he also added. “What in the world were they thinking? Slam a girl golfer on the ground to start the video? I love Callaway clubs. Long-time user. No hate on Good Good for being successful. But this is so bad and cringe.”

Fans also criticized the ad on X:

“Who is this supposed to appeal to? Absolute garbage advertising strategy from a brand that should know better! @CallawayGolf 🤡,” said one.

“It just amazes me how many people this would have gone through and been approved by before being posted, and not single one stopped it,” said another.

“If THIS is what they ended up shooting, just imagine how bad their other ideas must have been. Brain dead stuff,” one fan said.

“Slamming a female player to the ground? That kind of humor is incredibly crude,” said one.

At the time of writing, neither Callaway nor Good Good Golf has released an official statement addressing the situation or the distasteful ad. In any case, if you didn’t know, Good Good Golf is a popular American sports and entertainment brand centered on a hit YouTube channel.

Founded by a group of friends, including Matt Kendrick, Garrett Clark, Stephen Castaneda, and Matt Scharff, the channel features fun golf challenges, matches, and friendly competitions that have made the sport exciting for a new generation. The group often receives credit for founding the YouTube channel.

Meanwhile, Callaway is a major American sports equipment brand headquartered in Carlsbad, California. The company designs and manufactures golf clubs, balls, apparel, and accessories.

Notably, Good Good Golf entered into a formal “partnership and collaboration” with Callaway on January 3, 2023. And it went beyond a traditional sponsorship or club deal. The agreement included Callaway golf clubs carrying Good Good branding. And more importantly, access to Callaway professionals such as Jon Rahm and Xander Schauffele for content.

Meanwhile, Good Good would retain creative control of its videos. The deal gave Callaway access to Good Good’s rapidly growing young golf audience, while giving Good Good the backing and prestige of a major golf-equipment company.