Joel Schuchmann, ex-senior VP of Communications of the PGA Tour, ended his tenure in May. Following over 23 years of service, expanding golf’s reach to mainstream media, he has launched his own personal firm. Joel will bring his expertise from the sports industry to bring enhanced brand visibility to his clients. Here’s everything you need to know about the Schuchmann Communications Group.

Based in Ponte Vedra Beach, Florida, the SCG will operate from the PGA Tour’s HQ state. At present, Schuchman is the sole service provider in the group. However, the tour insider has plans to add more staff to the team as the organization expands.

The SCG offers a wide array of services for its clients, ranging from media and public relations to crisis management and editorial services. It also specializes in brand building and brand identity, with Schuchmann drawing experience from his PGA Tour role. Being a newer communications group with limited quality clients, the SCG ensures individual attention and a customized PR strategy.

Schuchmann has ensured that the group’s focus will range beyond the traditional PR lens. “The world’s gotten so much bigger in terms of what a communications or PR group does,” he said. “There’s just a lot more to it these days.” As per the group’s official LinkedIn profile, one of its biggest aims includes “building authentic and lasting connections with the audiences important to you.”

Joel Schuchman is the principal of Schuchmann Communications Group and is at the forefront of the business’s operations. As of now, the group has four clients. Given his undeniable expertise in the golf industry, all his clients are from the golf space. However, the SCG plans on expanding and diversifying its client base.

The communications group is already looking to grow its global reach with strategic partnerships. The SCG has recently struck a partnership with the DKC communications and media group. The groups will share resources and leverage media connections to establish themselves as the marketing forefront. Established back in 1991 by Dan Klores, the DKC has just the credibility and caliber to propel SCG’s success in its founding year.

Moreover, Schuchmann has also struck a deal with Caitlin Moyer of the MLB. With 18+ years of industry experience working as a marketing and communications chief, Moyer will bring the sports edge Schuchmann is known for.

As Schuchmann continues to evolve the group into the media and PR atmosphere, it’s worth taking a look at what his career has promised until now.

Joel Shuchmann: The PGA Tour’s media powerhouse

Joel Schuchmann steadily rose to one of the Tour’s most important roles. He began his tenure at the PGA Tour in 2001 as a Media Official. After 5+ years of dedicated service to the Tour, he rose to the Senior Manager of Communications role, first bringing his PR expertise to the Tour. Rising to Director and Senior Director, Schuchmann’s services only get clearer, with his influence deeply impacting Tour’s reputation. Schuchmann began his term as the Senior VP in 2022, after he helped navigate the pandemic crisis.

When COVID-19 halted play in 2020, the Tour faced one of its most complex logistical nightmares. After a 12-week hiatus put the Tour under threat of massive financial losses, Schuchmann took matters into his own hands. Joel Schuchmann was at the center of the TOUR’s “Return to Golf,” orchestrating the messaging that helped restore confidence among players, partners, and fans.

“It included a revised schedule and a host of additional changes,” Schuchmann said. “The most significant being the health and safety portion of the plan. This was developed over the better part of three months with input from PGA TOUR medical adviser Dr. Tom Hospel, an expert in infectious diseases from the Harvard TH Chan School of Public Health and the Federal Coronavirus Task Force, as well as other specialists and laboratory directors, and in consultation with the other professional sports leagues. And, of course, we depended heavily on the support and cooperation of local and state governments in the markets where we invite guests each week.”

Schuchmann’s steady leadership and transparent approach turned a potential crisis into a blueprint for how elite sports could resume responsibly. He kept media engagement active even under restrictions. The initiative reinforced the PGA TOUR’s reputation for professionalism and trust. And through his personal firm now, Schuchmann is looking to replicate just that.