In a world full of celebrities launching alcohol products, Lewis Hamilton dropped a banger this week. While his former wingman Valtteri Bottas started the Oath Gin, Lewis Hamilton took a U-turn on things to launch Almave Tequila. But can it really be called tequila? Nonetheless, Lewis Hamilton revealed what his new product pairs well with as he found a unique crossover with the F1 world after the FP1 session in Mexico. What did Hamilton suggest?

The 7X world champion had been working on something since the start of the year. Just before the Mexican GP, he revealed Almave Tequila. It’s a tequila that’s made from blue agave, costs $40, and doesn’t have any alcohol. While Mexico is famous for its tequila, can this non-alcoholic tequila really be called a tequila? That’s a question for another day. Coming back to what Lewis Hamilton’s crossover was with the tequila.

F1 drivers usually take an ice bath after the session to relax their bodies and help their muscles out. Lewis Hamilton took this opportunity to promote the Almave Tequila as he was seen sipping the beverage on the rocks while he took an ice bath. He posted pictures of the same on his Instagram with a story as well. The caption to the story was, “@Almave pairs well with a post-session ice bath.” 

Read More: Lewis Hamilton Pours $40 ‘Tequila’ for the World – Look at F1 Drivers and Their Million Dollar Drinks Ventures

Almave on the Rocks with Hamilton in the ice rocks sounds like a fun combination. However, that isn’t the only way the Briton is promoting his latest product. The 7X champ found a unique way to market Almave in the paddock. Let’s see what it was.

Lewis Hamilton enters the paddock in style with Almave 

Lewis Hamilton is known for his outlandish fashion, and he’s able to justify those styles very well. The F1 driver arrived at the Mexican GP paddock for the Thursday Press conference in style. The Briton was spotted wearing a blue Tommy Hilfiger jacket paired with Cargo trousers and boots. He also added a bucket hat to the outfit but that wasn’t what completed the look.

It was the Almave Tequila that Lewis Hamilton held as he walked into the paddock. The 7X champ brilliantly used the bottle as an accessory as he carried it around the paddock. The Briton knew that his paddock fashion always blew up and as he carried the bottle in his hand, it acted as a free promotion for him. Absolutely brilliant in our opinion.

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