PS5 Fails To Attract Buyers Despite Massive Price Drop in the UK, Reveals Sony

ByVaibhav Singh Tomar

Aug 12, 2023 | 11:18 AM EDT

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PS5 Fails To Attract Buyers Despite Massive Price Drop in the UK, Reveals Sony

ByVaibhav Singh Tomar

Aug 12, 2023 | 11:18 AM EDT

Link Copied!

While Xbox has been enjoying an eventful year of business, it hasn’t been an ideal run for the Sony console giant. From the criticism of the PlayStation Showcase to PS5 prices, Sony has been in the fan spotlight for all the wrong reasons. Adding to this, the latest reports suggest a disappointing fan response to the PS5 price drop in the UK.

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A few weeks back, Sony decided to drop the prices of the PS5 significantly all around the globe. The decision was made considering a major lineup of releases Sony has planned in the second half of 2023. Among them is Marvel’s Spider-Man 2. With so much at stake for Sony with the upcoming Spider-Man, the PS5 drop is a reasonable marketing move.

PS5 hardware is ‘the highest priority of Sony’, claims Sony COO

The company COO Hiroki Totoki made some major revelations about the sales numbers of PS5 in the latest financial call. Although Sony has made efforts to keep up with the moves of its rivals, specifically Microsoft and Nintendo, there have been some setbacks.

In the first 31 weeks of the year, PS5 unit sales went up 73%. The sales made up 47% of all console sales this year. According to the reports submitted, Japan and Asia remain among the biggest contributors to PS5 purchases. The response of North America and Europe has also been quite favorable to Sony’s latest advertisements. But the point of concern for the developers is the United Kingdom sales numbers, which Totoki called ‘a bit weak.’

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“PS5 hardware sales were 3.3 million units, a significant increase of 38% year-on-year. This amount is somewhat less than the expected progress toward our fiscal year sales target of 25 million units. But due to the promotion which began in July, we are seeing an improvement in the momentum of sales. We have positioned the accelerated penetration of PS5 hardware as one of the highest priorities in this fiscal year, and we will try to work steadily to implement necessary measures to achieve hardware sales target”, the COO said in the yearly fiscal report.

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Contrary to what the reports suggest, the developers are certain of a possible sales surge in the UK. The claims are backed by a solid advertising campaign planned by the console giants before the release of Spider-Man 2. The upcoming title is a huge call for Sony’s revival in the console rivalry.

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