At the start of 2022, MrBeast announced his first massive venture, Feastables. He entered the chocolate industry with a bang as no one expected him to switch roles from YouTuber. Incidentally, he did not make any major announcements until it was final, which came as the biggest shock to the public. But they ordered his chocolates in thousands, skyrocketing the brand at launch.
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Looking at this, Jimmy started investing more time in it, creating marketing campaigns, ready availability, and some other things. His major source of advertisement remained his videos, where he added bits and parts showing the brand. Plus, he even made an entire chocolate factory once, which had a slight connection with his brand.
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MrBeast has been doing well with the franchise as recently expanded the business country-wide. He made Feastables available at all Walmart stores, alluring fans to buy them all. And while fans were busy hunting for their favorite pack, he launched one of the most interesting campaigns in time.
MrBeast challenges fans with a Feastable reward for creating the perfect packaging for his brand
Recently, Feastables’ Instagram account attracted thousands of fans, inviting them for a big partnership. The brand announced a $10,000 prize to whoever would make the best packaging for the next batch. Plus, they added a picture of Nolan, MrBeast’s close aide, holding a bare packet of the product.
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And while that worked well, here’s what they said, “We’re creating the best tasting, healthiest snack bar on the planet and want YOU to design the packaging for a chance to win $10,000.” Feastables have given December 9’s time to every artist/creator willing to participate in the competition.
Jimmy adds a spooky taste amidst Halloween
Before announcing this challenge, MrBeast added a little spookiness to his brand for Halloween. He dazzled fans with fresh and exclusive packaging, showing a sneak peek on Instagram.
The Feastables team partnered with Corpse_Husband, a musician, to make the perfect Halloween chocolate. It featured the cookie and cream flavor wrapped up with the two iconic colors, red and black. The product’s packaging also gave out a spooky vibe, with corpse_husband’s logo on top.
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All in all, it was a great initiative to turn things around, as that chocolate packaging existed for a long time. Plus, it looks like MrBeast also understood it as he announced the $10,000 challenge for the community.