In a surprising turn of events, Prime Hydration, the energy drink brand co-founded by popular YouTubers KSI and Logan Paul, has made a groundbreaking announcement. The beverage company has officially become the hydration sponsor for one of the world’s most prominent soccer clubs, FC Barcelona.
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With an exciting Twitter post, KSI and Logan Paul bid farewell to their biggest competitors while welcoming this new chapter in their brand’s journey.
KSI and Logan Paul’s PRIME is the new Sponsor of FC Barcelona
Prime Hydration has been making waves in the sports industry by securing significant sponsorships with various sports teams. Among their notable partnerships are the Ultimate Fighting Championship (UFC) and the soccer club, Arsenal FC. The brand has also recently joined forces with UFC champions Israel Adesanya and Alexander Volkanovski, expanding its reach within the combat sports community.
Taking to Twitter, KSI shared the thrilling news of Prime Hydration’s sponsorship deal with FC Barcelona. In his tweet, he bid farewell to the previous hydration sponsor, Gatorade, and welcomed Prime as the new official hydration partner of the soccer club. The announcement sent shockwaves through the online community and generated immense excitement among fans of both Prime and FC Barcelona.
Out with the old, in with the new. Goodbye Gatorade, Prime is now the new hydration sponsor of FC Barcelona 🙌🏿 pic.twitter.com/SSeaAw4Bdy
— ksi (@KSI) July 1, 2023
As part of the collaboration, Prime Hydration’s products will be prominently featured during FC Barcelona’s games, particularly in the bench area and training sessions involving the men’s, women’s, and youth soccer teams. The brand will also secure a privileged spot in the teams’ dressing rooms and make its presence felt in the Palau Blaugrana, FC Barcelona’s arena.
Prime Hydration’s new sponsorship deal with FC Barcelona marks the end of Gatorade’s tenure in similar positions within the club. While the financial details of the agreement remain undisclosed at this time, the move demonstrates Prime’s determination to make its mark in the world of sports hydration.
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Prime Hydration’s ascent to becoming the official hydration sponsor of FC Barcelona showcases the power of digital influence and strategic marketing. KSI and Logan Paul’s vast online following, which exceeds 50 million dedicated fans, has undoubtedly played a significant role in the brand’s success. As Prime Hydration continues to make its presence felt in the sports industry, fans eagerly anticipate the impact the partnership will have on both the brand and FC Barcelona.