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In the latest edition of Jake Paul and his marketing antics, Jake drags in a referee from a tennis match. At this point, Jake should just start a marketing agency because no one else can do what he does. From capitalizing from his brother’s beef to offering Israel Adesanya $500,000, there is nothing he wouldn’t do to promote Betr. And in his latest attempt, Jake crossed the boundaries of sports to promote his sports betting app.

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And Jake is doing this while Coco Gauff is celebrating her first Grandslam win. Coco won her first Grandslam win during the US Open 2023, making her the youngest winner since Serena Williams in 1999. However, that did not matter to ‘The Problem Child.’ On September 11, Jake took to X, sharing a screenshot of an image where the referee during a US Open match is using the Betr app. However, when the fans got wind of this situation, they were left in sheer distrust of the situation.

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Fans question the credibility of the marketing attempt from Jake Paul

After Jake shared the image on X, the comment section exploded with fans expressing their opinions on the situation. While some people refuse to believe in the legitimacy of the image, some question the ethics. Some fans even went as far as to accuse Paul of paying the referee.

Like this user who could not believe it was a coincidence that the referee had the Betr app open right in front of him. The user believes Jake paid the referee to pose with the app open.

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While another user questioned whether it was real, given the severity of the situation, it could very well be fake. It’s important to note that there is no confirmation on whether it’s real or not.

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Also Read: “He Didn’t Deserve S**t After That Performance”: Fans Go Wild as Jake Paul’s $500,000 Offer to Israel Adesanya Goes Horribly Wrong at UFC 293

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One user praises Paul for finding unexpected ways to promote the betting app. Despite the ethics of the situation, Jake is a genius when it comes to marketing.

Another user compared Jake’s boxing skills with his marketing skills. The user thinks Jake will do a lot better in marketing than fighting actual trained boxers. Here, the user is referring to Jake’s loss against Tommy Fury.

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The next user claimed that no one is actually using the sports betting app. According to this user, Jake’s new app is nothing more than a scam. 

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After all the shenanigans Jake has pulled to market his app, it’s no news that it has grown in popularity. But how many people are actually using the app regularly? Only Jake and the people in his company are aware of that. But we would like to know whether you are using the app. How do you feel about Jake’s latest marketing strategy?

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Watch This Story: Most Bizarre Things Jake Paul Has Done on Camera: Stealing Floyd Mayweather’s Hat, Sneaking Into the White House, and More

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Written by

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Sudeep Sinha

4,781 Articles

Sudeep Sinha is a Golf Writer at EssentiallySports, covering the PGA Tour, LIV Golf, and the storylines around the sport's biggest events and names. He previously spent over two years writing in the Boxing department, where his fight-night coverage was featured on Sports Illustrated, Daily Mail, and Yahoo Sports, including his reporting on Ryan Garcia's career arc. On the golf beat, Sudeep covers tour news, player form, and the season-long storylines that shape the men's and women's game, from majors to the ongoing shifts in how professional golf is structured. That same appetite for detail that made his boxing coverage stand out now shows up in how he breaks down a swing change or a schedule shakeup for hardcore and casual fans alike. Outside work, he splits his time between reading, cycling, and following combat sports.

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Edited by

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Snigdhaa Jaiswal

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