Online streamer Adin Ross, who hosts boxing events through his promotional company, Brand Risk, has once again found himself embroiled in a feud with NBA legend Shaquille O’Neal. The ongoing tension between the two now appears to be heading toward legal territory. This development follows closely on the heels of Ross’ encounter with UFC President Dana White, who recently issued a stern warning to the controversial streamer. So, what happened? 

Last Saturday night, NBA icon Shaquille O’Neal attended the star-studded UFC 314 event at Miami’s Kaseya Center. Adin Ross, who has had a rocky history with the four-time NBA champion, appears to have had yet another run-in with Shaq. Footage from the event captured a tense moment between the two, with O’Neal shooting Ross a chilling death stare while seemingly mouthing threats from his seat during the event.

Some sources even suggest that Shaq blurted out death threats towards Ross with a throat-slashing gesture. While Shaq might not plan to follow through on his threats, now it looks like they may land him in legal trouble. A report from Daily Mail claimed that Ross is considering a legal move in response to Shaq’s threat, hinting at the same through his Instagram stories. 

“@shaq, please do it, I can’t wait to sue,” Ross wrote while sharing the NBA legend’s video. Since then, Ross has taken another two-word dig at the three-time NBA finals MVP through his Instagram story. “Gotcha head 🤣😩 @shaq,” Ross wrote while sharing an image, grabbing someone’s bald head from behind. All that said, the big question remains: What warning did UFC boss Dana White issue to the ever-controversial Adin Ross?

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Dana White asks Adin Ross to stay out 

UFC President Dana White had a blunt message for Adin Ross after attending his first cage fighting event under Brand Risk Promotions. “Stay out of this business. It’s not as easy as it looks,” White told Ross. White commented after Ross admitted he found the event difficult to manage. 

Despite the warning, White was surprisingly impressed with Ross’ success, saying, “You’ve put on a show. The place is packed, people are here hanging, you’ve got half a million people on stream, you’ve got Drake hitting you up about it.” He even added, “That’s more than every other one of our f***ing competitors got going on.” 

UFC executive Hunter Campbell backed that up, noting, “You have more viewers than I think anybody that’s competing with the UFC does right now.” While Ross laughed off the tough love and joked about returning to boxing, it’s clear his debut made a serious splash in the fight world.

It appears that while Adin Ross continues to make waves in the combat world, his ongoing feud with Shaquille O’Neal is once again making headlines. Whether this clash will escalate into a legal battle remains to be seen, but one thing’s certain—the incident has catapulted Ross and his Brand Risk promotion into the spotlight. What are your thoughts on the matter?