His Excellency Turki Alalshikh is on a mission to reshape the world of boxing, striving to restore it to its golden era when the sport was defined by matchups between the very best. Over the past year, the Saudi Royal has made monumental strides in advancing this vision, orchestrating some of the most high-profile bouts in the sport and captivating millions of fans worldwide. 

In his latest bold move, His Excellency revealed on November 11th that he had acquired the oldest boxing publication, The Ring Magazine, a powerful and symbolic step in his ongoing mission to redefine the legacy of boxing. He also announced that the print version of The Ring Magazine would return to circulation, ending a two-year hiatus and marking a significant milestone in its revival.

The Saudi Royal emphasized that the magazine will remain independent—with no ties to Riyadh Season. His primary focus appears to be restoring the credibility and relevance of the Ring rankings, alongside plans for an annual “extravagant awards ceremony” to honor the best in the boxing world.

As part of the takeover, the magazine’s website will undergo a complete redesign, and a mobile app is also in the works, set to launch in the near future. Alalshikh also plans to introduce merchandise surrounding the magazine and digitize the entire archive, further expanding the magazine’s reach and influence in the digital era.

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Regardless, earlier today, Alalshikh announced an impressive $150,000 prize for subscribers to boost print magazine sales. What’s on offer? Well, according to an Instagram post from the Saudi Royal, a Mercedes SL55 AMG is up for grabs. “Starting from the 19th of December, you can subscribe to #TheRingMagazine and get a chance to win [a] Mercedes SL55 AMG car,” he wrote. 

“We will announce the winner on the 11th of January 2025. Don’t miss the chance and subscribe 🥊💪🏻🔥❤️,” he added while sharing a poster or the announcement. In the meantime, the former owner of The Ring Magazine has shared his take on the purchase and its future. 

Oscar De La Hoya on Turki Alalshikh buying The Ring

According to a report from Forbes, Oscar De La Hoya, the previous owner of the publication, has confirmed the sale of the magazine for $10 million. When De La Hoya purchased the magazine back in 2007, it set him back around $7 million—clearly, he made some profit out of the company. Regardless, speaking to Forbes he shared his candid view on the matter. 

“I just thought one day, you know I think it’s time to release this asset, sell it and move on to other things,” De La Hoya said. Reflecting on the sale, he emphasized Alalshikh’s love for boxing, calling the offer “one that I could not refuse.” De La Hoya also credited the transition to digital media as a key factor in the magazine’s recent success. 

He stated, “We switched it over to digital, which was a brilliant idea because we were getting traffic that was unheard of.” With Alalshikh’s passion for the sport, De La Hoya believes the publication is in good hands. “I strongly feel that Turki Alalshikh… is going to continue to grow the brand.”

That said, it appears Oscar De La Hoya was absolutely correct, as His Excellency Turki Alalshikh is offering a sleek and shiny Mercedes SL55 AMG for one lucky winner. However, whether this move convinces fans to subscribe to the company is yet to be seen. Will you subscribe to participate?