Jake Paul’s biggest win this year didn’t happen in the boxing ring, but outside of it. While Paul’s recent jump to the heavyweight division hit a brutal roadblock with a knockout loss to Anthony Joshua last year, his boardroom victory tells a completely different story. The stinging loss inside the squared circle has not slowed his entrepreneurial momentum even one bit.

Paul’s sports betting company, Betr, continues to grow rapidly, so much so that Betr recently hopped on X to announce a major milestone that the company achieved. The sports betting company now has a whopping one million paying users. And guess what they did to celebrate this achievement? Well, they have announced a mega giveaway for their users. 

“We just hit one million paying Betr users in less than three years! And to celebrate, we are giving one of YOU $5000 in Betr Bucks,” Betr wrote on X alongside a clip of Jake Paul celebrating the achievement. “All you have to do is RT this post, Follow @betr, and reply with a picture of a Betr picks lineup for a chance to win.“

This quickly followed a post from Jake Paul himself, who teased even bigger news regarding his sports betting company. 

“One million paying customers on @betr in less than 3 years… And we have more news coming soon,” Paul wrote. 

Jake Paul co-founded the sports betting company in 2022. He partnered with Joey Levy, a sports betting veteran and co-founder of SimpleBet, to create Betr, which focuses on micro-betting. Think real-time, in-game wagers on specific moments rather than just game outcomes. Besides sports media content, the company does it all. 

Initially, the sports betting company had raised $50 million during its launch. In June 2023, it raised an additional $35 million in a round co-led by Roger Ehrenberg and Fuel Venture Capital. Fast forward to March 2024, and Betr closed a $15 million round co-led by Harmony Partners and 10X Capital. This officially pushes Betr’s total funding to $100 million.

Notably, Betr also acquired the Chameleon gaming platform from FansUnite Entertainment Inc. for approximately $7.4–7.45 million. The company is currently valued at $375 million. What makes this impressive valuation stand out against industry giants is Betr’s unconventional playbook. By leveraging in-house media instead of bleeding capital on traditional sportsbook advertising, they create a low-cost funnel that turns social media scrollers directly into active micro-bettors.

This influx of capital is now funding Betr’s expansion into media, a strategy highlighted by its recent deal with Lonzo and LiAngelo Ball.

Jake Paul joins hands with Lonzo Ball and LiAngelo Ball to launch Betr Pod

Jake Paul is expanding his media empire. According to a September 2025 report from TMZ, ‘El Gallo’ struck a deal with NBA star Lonzo Ball and his brother LiAngelo Ball to relaunch their podcast under Paul’s fast-rising company, Betr. So, what does the agreement entail? Well, the Ball brothers will become equity partners in the company.

And on their part, the Ball brothers will revive their show, What An Experience, and share 40 episodes every year. The logistics for the podcast will be interesting, too. Lonzo, who plays for the Cleveland Cavaliers, will record from, you guessed it, Cleveland or on the road. Meanwhile, Gelo will hold down the fort in Los Angeles.

“We’re excited to partner with Betr. We’ve watched what Jake and the team have been building from a media perspective, and we believe it is a perfect fit for us,” the brothers said.

“Together, we’re going to co-create one of the biggest sports shows in America,” Betr executive Mike Denevi added. 

This partnership is a calculated acquisition play, not just another sports talk show. By tapping into the Ball Brothers’ hyper-engaged audience, Paul creates a direct funnel into Betr’s ecosystem where every listener becomes a new potential micro-bettor.

Jake Paul and his sports betting company have skyrocketed since their launch, and for good reason. Sports betting has become one of the fastest-growing markets in the country. But do you think his company and the industry will continue to grow at the same pace? Drop your comments below.